Hi, Welcome Welcome back Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Kath Pay on February 5, 2024 Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, … Continue reading Why it’s time to rethink your feedback emails and how to do it right
By Melissa Powell February 05, 2024 The business world talks a lot about accountability, but what are the tangible impacts of accountability within an organization? It’s a question that has intrigued executives, leaders, and employees for years. The concept of accountability has grown to be more than just a buzzword —now, it’s a vital … Continue reading 4 red flags that you’re not holding people accountable (and how to get it right)
Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success
Without an authentic commitment to the community you want to connect with, you’re riding a pogo stick across a minefield. Constantine von Hoffman on February 5, 2024 When it comes to marketing and Black History Month, remember the words of chess grandmaster Savielly Tartakower as looked at an empty board, “The mistakes are all there, … Continue reading Black History Month: The mistakes waiting to be made
By Elizabeth Segran February 05, 2024 Can Zac Posen offer Gap Inc. a new creative vision that will get it out of its slump? It’s unclear. But the company is entrusting its brands to the 43-year-old designer. Today, Posen was named the new executive vice president and creative director of Gap Inc., which owns Old … Continue reading Gap Inc. hires Zac Posen as its new creative director. He’s a surprising pick
By Mita Mallick February 05, 2024 It seems like 2024 has only just begun but many companies have already announced layoffs. After tech’s big “year of efficiency” in 2023, many thought layoffs had tapered off for now. But major tech companies like Amazon, Google, and Instagram have cut workers this month. Citibank was one of the … Continue reading 3 mistakes leaders make during layoffs—and how to avoid making them
Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns. Nicola Agius on February 5, 2024 Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to … Continue reading Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
By Dave Grow February 05, 2024 The way we work needs an upgrade. Over the years, employees have found themselves in a myriad of new challenges from learning how to incorporate new technologies in their workflows to navigating the ever-changing landscape of return-to-office and hybrid workplaces. In addition, the disconnect between how different teams … Continue reading The way we work needs an upgrade
Meta Births A More Advanced Llama by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2024 Facebook, a Meta Platforms company, turned 20 on Sunday, which seems like an eternity for a technology company. Perhaps it is because Mark Zuckerberg, Meta founder, continues to invent new types of services to keep the company young. At least … Continue reading Meta Announces A More Advanced Llama
B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done. Mike Pastore on February 5, 2024 Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running … Continue reading Can a programmatic approach bring efficiency, savings to B2B lead gen?
