Hi, Welcome Welcome back Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention. MarTechBot on February 12, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Increasing email click-throughs: Best of the MarTechBot
Google Search Ad Scams: Will LLMs And GAI Make It Worse? by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2024 Google Search continues to struggle with malicious ads on its platform — mostly from cybercriminals trying to trick people into downloading malware injected copies of free software applications. One security expert talks about how large … Continue reading Google Search Ad Scams: Will LLMs And GAI Make It Worse? (DD)
By Frank McCourt March 12, 2024 Before the Enlightenment spread across Europe, inspiring the likes of Thomas Paine and Thomas Jefferson in colonial America, most people were subjects. Their claim on life was quite literally subject to the discretion of a king or queen, and their livelihoods were determined by an accident of birth … Continue reading How the internet is killing us
Dutch politician proposes complete ban on gambling advertising Graeme Hanna Tech Journalist A politician in the Netherlands has proposed a complete ban on gambling advertising in the European country, citing fears for young people and vulnerable groups as the motivation. Derk Boswijk of the Christian Democratic Appeal party (CDA) is the representative pushing the … Continue reading Dutch politician proposes complete ban on gambling advertising
Google’s generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. Nicola Agius on February 12, 2024 Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in … Continue reading Google expands generative AI capabilities for automatically created assets
Disney unveils AI-powered ad tool for tailored streaming commercials Maxwell Nelson Crypto Journalist Revolutionizing Streaming: AI’s Role in Tailoring Advertising Through Mood Analysis on Disney+ and Hulu Disney has introduced “Disney’s Magic Words,” an AI tool aimed at revolutionizing advertising on its streaming platforms, Disney+ and Hulu, according to a recent Reuters report. This … Continue reading Disney unveils AI-powered ad tool for tailored streaming commercials
The Morning After: The verdict on Apple’s Vision Pro Is the future of computing here? Mat Smith Fri, Feb 9, 2024 Photo by Devindra Hardawar/Engadget Apple took its time to get into mixed reality/spatial computing/putting screens on your face. But finally, the Vision Pro is here. Do you need one? Probably not. Will it … Continue reading The verdict on Apple’s Vision Pro
Samsung gets FDA approval for a sleep apnea feature on Galaxy Watch The company will roll out the tool later this year. Kris Holt Fri, Feb 9, 2024 Samsung The Food and Drug Administration has given the green light to a sleep apnea detection feature on Galaxy Watch devices in the US, Samsung has … Continue reading Samsung gets FDA approval for a sleep apnea feature on Galaxy Watch
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines
