Hi, Welcome Welcome back March 27, 2024 Unionized Sega employees reach a bargaining agreement with game maker ‘We’re hopeful that in the midst of extensive layoffs, workers across the video game industry will see organizing as a pathway to improve working conditions for all of us,’ said a union representative. BY Chris Morris Less than a … Continue reading Unionized Sega employees reach a bargaining agreement with game maker
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets. Chris Wood on March 27, 2024 Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption … Continue reading How marketers are investing in games: IAB PlayFronts
March 27, 2024 Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI The platform is rolling out a ton of new features to help you plan your next trip. BY Emily Price The weather is getting warmer, which means lots of us have started thinking about summer travel. Today, Google … Continue reading Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI
March 27, 2024 Sculptor Richard Serra, renowned ‘poet of iron’ is dead at 85 The cause of death was pneumonia. BY Associated Press Famed American artist and sculptor Richard Serra, known for turning curving walls of rusting steel and other malleable materials into large-scale pieces of outdoor artwork that are now dotted across the world, … Continue reading Sculptor Richard Serra, renowned ‘poet of iron’ is dead at 85
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. Andrea Cruz on March 27, 2024 In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method … Continue reading Maximizing your B2B spend: Is account-based marketing worth it?
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. Annette Franz on March 26, 2024 There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but … Continue reading Beyond multichannel and omnichannel: Understanding the optichannel approach
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
Will Microsoft Drop Bing Brand For A More Integrated Copilot Search? by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2024 Microsoft has been pushing to integrate generative artificial intelligence (GAI) into all of its products. It reintroduced Bing Search with AI-powered features in February 2023, adding a Bing Search and Copilot option in the header of its … Continue reading Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased. Constantine von Hoffman on March 26, 2024 Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff … Continue reading Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
March 26, 2024 Gen X marriages are crumbling because of workplace stress A new survey from Headspace reveals the harmful impact of work stress on our personal lives and relationships. BY Shalene Gupta As the saying goes, “money is the root of all evil,” but in the year of our lord 2024, maybe the true root … Continue reading Gen X marriages are crumbling because of workplace stress
