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5 secrets to cross-functional collaboration in marketing

Marketing Collaboration

Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. Amy Strickland on March 25, 2024 As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing … Continue reading 5 secrets to cross-functional collaboration in marketing →

16 incredibly useful things you didn’t know Google Sheets could do

Google Apps

 March 26, 2024 16 incredibly useful things you didn’t know Google Sheets could do There’s much more to Google Sheets than meets the eye. Unlock these advanced options–and watch your productivity soar. BY JR Raphael I’ll admit it: For the majority of my adult life, spreadsheets have remained shrouded in mystery. I’ve used them plenty, of course—to track income, … Continue reading 16 incredibly useful things you didn’t know Google Sheets could do →

Google SGE a top threat to brand and product search terms, study finds

Google Under Fire

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds →

MarTech Salary and Career Survey: More promotions and more layoffs

Career Resume

Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men. Constantine von Hoffman on March 25, 2024 For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 … Continue reading MarTech Salary and Career Survey: More promotions and more layoffs →

This is why small business may face big challenges if TikTok gets banned

Small Business Challenges

March 25, 2024 This is why small business may face big challenges if TikTok gets banned The platform has been a valuable tool for businesses of all sizes, but larger brands will be able to pivot with more ease. BY Associated Press If content creators and corporate executives made TikTok videos about the platform’s possible U.S. … Continue reading This is why small business may face big challenges if TikTok gets banned →

Candor is a professional networking site that reveals the person behind the résumé

Career Resume

   March 25, 2024 Candor is a professional networking site that reveals the person behind the résumé Answer icebreaker-style questions about when you’re at your best, what you’re curious about, what you love about your work, hobbies, and other aspects of yourself. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps … Continue reading Candor is a professional networking site that reveals the person behind the résumé →

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