Hi, Welcome Welcome back April 17, 2024 California’s $20 minimum wage is official. Now some fast-food workers say their hours are being cut Two workers talk about the fight for a higher minimum wage, and the changes they’ve seen since its implementation on April 1. Laura Reyes was in the middle of her shift as … Continue reading California’s $20 minimum wage is official. Now some fast-food workers say their hours are being cut
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GrowthLoop and TransUnion partner to improve audience reach
CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach
TikTok is trying to clean up its ‘For You’ recommendations
TikTok is trying to clean up its ‘For You’ recommendations The app will penalize creators who repeatedly post potentially “problematic” content. karissa bell Thu, Apr 18, 2024 TikTok TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app. The updates … Continue reading TikTok is trying to clean up its ‘For You’ recommendations
After mass layoffs, Tesla asks again to approve Elon Musk’s $56 billion pay package
April 17, 2024 After mass layoffs, Tesla asks again to approve Elon Musk’s $56 billion pay package The struggling EV carmaker is urging shareholders to vote again for the payout, which would be the largest ever awarded in corporate history, after a Delaware court nullified it in January. BY Clint Rainey With Tesla stocks trading … Continue reading After mass layoffs, Tesla asks again to approve Elon Musk’s $56 billion pay package
Tech layoffs: Google and Rivian both cut jobs
April 17, 2024 Tech layoffs: Google and Rivian both cut jobs Nearly 75,000 tech employees have lost their jobs so far this year. BY Chris Morris The job cuts continue at Google and Rivian as both companies further trimmed their workforces Wednesday, part of a larger trend of layoffs in the tech industry this year. … Continue reading Tech layoffs: Google and Rivian both cut jobs
The state of GA4, one year after the big migration
A look at what’s better and what’s worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road. Constantine von Hoffman on April 17, 2024 It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically … Continue reading The state of GA4, one year after the big migration
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation
How do I handle conflict at work?
April 17, 2024 How do I handle conflict at work? If there is a disagreement or conflict in the workplace, pretending it’s not there will just allow the problem to grow. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s mini-advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, … Continue reading How do I handle conflict at work?
MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work?
April 17, 2024 MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work? Khan, who was a guest at the hotel during last year’s cyberattack, is now leading an investigation into how the event was handled. And like Meta and Amazon before it, MGM wants Khan to recuse herself. … Continue reading MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work?
What does ‘Real-Time Marketing’ really mean? by Salesforce
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce