Hi, Welcome Welcome back May 18, 2024 Microfeminism: On TikTok, women share the little ways they fight sexism in the workplace On social media, hundreds of videos with millions of views hope to chip away at the ingrained gender norms that hurt women in their careers, by encouraging small daily acts of protest. BY Sarah Bregel … Continue reading Microfeminism: On TikTok, women share the little ways they fight sexism in the workplace
May 17, 2024 Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever The cofounder of the AI-native search engine spoke to Fast Company two days after Google debuted its “AI Overviews.” BY Mark Sullivan Perplexity CEO Aravind Srinivas doesn’t mince words when it comes to Google. Speaking on stage at Fast Company’s … Continue reading Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever
AI adoption doesn’t have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. Mark Ogne on May 17, 2024 Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of … Continue reading Cutting through the hype: Generative AI adoption in B2B
May 26, 2024 It’s not you, being twentysomething is tough. Here’s how to find hope when the struggle is real, according to a psychologist Meg Jay wrote the book on treatments for twentysomethings. She explains how young adult brains are more likely to think catastrophically—and feel negatively—than those of older adults, and they have less … Continue reading It’s not you, being twentysomething is tough. Here’s how to find hope when the struggle is real, according to a psychologist
Netflix Builds Ad Tech – What Happens To Microsoft? by Laurie Sullivan , Staff Writer @lauriesullivan, May 17, 2024 After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own advertising platform by the end of 2025 to give advertisers new ways to buy ad space and measure the … Continue reading Netflix Builds Ad Tech – What Happens To Microsoft?
The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year. Allyson Delaney on May 17, 2024 CabinetM released its Q1 2024 Martech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech … Continue reading Investment in martech companies down 87% vs. Q1 of 2023
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024 Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024
May 29, 2024 Here are the companies OpenAI has made deals with to train ChatGPT In the past month, OpenAI has partnered with Reddit, News Corp., Vox Media, and the Atlantic as it looks for data to train ChatGPT. Here are the deals announced so far. BY Chris Morris OpenAI’s chatbots scored a big new data … Continue reading Here are the companies OpenAI has made deals with to train ChatGPT
May 16, 2024 How easyJet is making a post-pandemic comeback This is in stark contrast to a few years ago. BY Reuters EasyJet‘s big bets on package holidays and better-located airports are helping it win customers, its CEO and investors say, even as concerns linger about the high cost of the strategy for an airline known … Continue reading How easyJet is making a post-pandemic comeback
Gain clarity on what customer experience truly means and how it impacts your marketing and business results. Annette Franz on May 16, 2024 It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and … Continue reading 24 customer experience misconceptions debunked
