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How marketers can harness the strengths of traditional and streaming TV

Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. Nick Jankowski on June 27, 2024   The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities … Continue reading How marketers can harness the strengths of traditional and streaming TV →

YouTube reportedly wants to pay record labels to use their songs for AI training

YouTube reportedly wants to pay record labels to use their songs for AI training Sony Music Entertainment, Universal Music Group and Warner Records are allegedly in talks with the platform.. sarah fielding Thu, Jun 27, 2024   ASSOCIATED PRESS Much of the conversation about AI has revolved around the use of copyrighted materials to train … Continue reading YouTube reportedly wants to pay record labels to use their songs for AI training →

This tech startup is putting drones in soldiers’ backpacks

June 27, 2024 This tech startup is putting drones in soldiers’ backpacks For years, China has been beating America in combat drone innovation. Performance Drone Works is trying to bring back the competitive advantage. BY Henry Chandonnet Matt Higgins was at ground zero within hours of the September 11 terrorist attacks. Higgins, who was at the … Continue reading This tech startup is putting drones in soldiers’ backpacks →

How cool-girl brand Ganni made sustainable style a $700 million business

 June 27, 2024 How cool-girl brand Ganni made sustainable style a $700 million business The Danish ‘It Girl‘ brand is determined to grow, but not at all costs. BY Elizabeth Segran In 2023, Nicolaj Reffstrup made a tough decision—one that would lose his company half a million dollars in annual revenue. [Photo: Ganni] As cofounder and … Continue reading How cool-girl brand Ganni made sustainable style a $700 million business →

How to master identity resolution in a warehouse-native world

An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. Ronak Shah on June 26, 2024   For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As … Continue reading How to master identity resolution in a warehouse-native world →

Apple’s self-repair diagnostics tool expands to Europe

Apple’s self-repair diagnostics tool expands to Europe 32 new countries join the US, where it launched in December. will shanklin   Updated Wed, Jun 26, 2024   Apple is expanding access to its web-based diagnostic tool. The software (officially called “Apple Diagnostics for Self Service Repair”) is now available in 32 European countries, including the … Continue reading Apple’s self-repair diagnostics tool expands to Europe →