Hi, Welcome Welcome back July 03, 2024 These industries might benefit most from a 4-day workweek Can a 32-hour workweek be implemented in only certain types of white-collar jobs, or can it work in all industries? BY Nicole Gull McElroy When architecture firm BSB Design shifted to a 32-hour, four-day workweek in 2021, Dan Swift, the … Continue reading These industries might benefit most from a 4-day workweek
Here’s how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Ana Mourão on July 2, 2024 Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, … Continue reading 6 core competencies every martech manager needs
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery’s journey. Kim Davis on July 2, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is … Continue reading Spotlight on the expert: Michelle Tackabery
Google, Meta, Microsoft Modality Features Show Different Future For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2024 Google plans to introduce a set of new machine learning (ML) features under the Google AI brand. One for the latest Pixel phone is expected next month and would offer a feature similar to Microsoft’s Recall. … Continue reading Google, Meta, Microsoft Modality Features Show Different Future For Advertising
July 03, 2024 Skydance-Paramount merger is reportedly back on after Barry Diller expresses interest The deal is said to require approval by a special committee of Paramount’s board of directors. BY Chris Morris Roughly 50 years ago, Barry Diller was head of Paramount Pictures. A little more than 30 years ago, he tried to purchase the … Continue reading Skydance-Paramount merger is reportedly back on, after Barry Diller expresses interest
July 02, 2024 Union sues Philadelphia over return to offices full-time mandate The union, which represents 6,000 administrative and supervisory employees, also filed an unfair-practices complaint with the Pennsylvania Labor Relations Board. BY Associated Press A union that represents thousands of Philadelphia city employees asked a judge Tuesday to block Mayor Cherelle Parker’s requirement that they … Continue reading Union sues Philadelphia over return to offices full-time mandate
Netflix has reimagined Minesweeper and it’s out now It’s a very shiny version of what was a minimal classic game. anna washenko Wed, Jul 3, 2024 The latest title to join the Netflix Games roster is a very modern take on one of the icons of Windows computing. That’s right, you can now … Continue reading Netflix has reimagined Minesweeper and it’s out now
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
July 02, 2024 Google is nowhere near its climate target. AI is partly to blame Google cited artificial intelligence and the demand it puts on data centers, which require massive amounts of electricity, for last year’s growth. BY Associated Press Three years ago, Google set an ambitious plan to address climate change by going “net zero,” … Continue reading Google is nowhere near its climate target. AI is partly to blame
What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. Bunny Tharpe on July 2, 2024 To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so … Continue reading 5 big ways to turn up the voice of your customer in your marketing
