Hi, Welcome Welcome back Netflix hires former Epic Games exec as new President of Games It’s the latest sign of how seriously the streamer is taking its interactive division. anna washenko Wed, Jul 24, 2024 Netflix Netflix has landed a notable new leader for its rapidly-expanding gaming endeavors. Variety reported that the streaming … Continue reading Netflix hires former Epic Games exec as new President of Games
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters. Shama Hyder on July 23, 2024 Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit … Continue reading How to protect your brand from AI dupes
Google’s Tumultuous Two Days by Laurie Sullivan , Staff Writer @lauriesullivan, July 23, 2024 Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for two major reversals announced this week by the Alphabet company. For starters, the $23 billion deal that would have represented the largest acquisition in … Continue reading Google’s Tumultuous Two Days
Humble Games reportedly lays off its entire staff The publisher confirmed it is making layoffs, but didn’t say how many. anna washenko Updated Wed, Jul 24, 2024 Humble Games Humble Games has reportedly laid off all 36 of its staff. Former employees posted about the layoffs on social media. Humble Games is owned … Continue reading Humble Games reportedly lays off its entire staff
We’ve updated our article about email deliverability requirements to include a section on the impact of sales engagement tools. Constantine von Hoffman on August 27, 2024 Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if … Continue reading Email deliverability: What you need to know
July 23, 2024 Elon Musk’s Neuralink employees want to cash out, here’s why Neuralink employees are preparing for a tender offer. BY Reuters Some of the staff at Elon Musk’s Neuralink are making preparations to sell the brain implant company’s stock in the wake of its valuation jumping following its first human trial, according to people … Continue reading Elon Musk’s Neuralink employees want to cash out, here’s why
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM. Michelle Tackabery on July 23, 2024 As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock content. A good stock … Continue reading 3 ways to avoid stock content misuse in your DAM
Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on July 22, 2024 You’re staring at a screen full of metrics after your latest account-based marketing campaign and something doesn’t feel right. Sure, the numbers look good — engagement is up, website … Continue reading How to measure what matters in account-based marketing
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
Google isn’t killing third-party cookies in Chrome after all The advertising industry can heave a sigh of relief. pranav dixit Mon, Jul 22, 2024 ASSOCIATED PRESS Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow … Continue reading Google isn’t killing third-party cookies in Chrome after all
