Hi, Welcome Welcome back October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. Chris Wood on October 8, 2024 Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely … Continue reading Meta announces genAI video tools for advertisers
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better. Kim Davis on October 8, 2024 No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% … Continue reading 50% of B2B marketers won’t reach 2024 goals
October 08, 2024 Milton update: How are hurricanes categorized and why is there no Category 6? A trend of rapidly intensifying storms, fueled by warm ocean water, may once again reignite the debate over how hurricanes are categorized, and why they stop at 5. BY Tracy Brown Hamilton In a matter of hours, Hurricane Milton grew … Continue reading Milton update: How are hurricanes categorized and why is there no Category 6?
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools. MarTechBot on October 7, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Improving site speed for conversions: Best of the MarTechBot
Sailing Across Holiday Shopping Channels by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2024 California has an abundance of stores that buy back their clothing — namely Eileen Fisher, and Canada Goose. Others resell high-end clothing such as The Real Real. Last week, California Governor Gavin Newsom signed legislation requiring apparel companies to accept unwanted … Continue reading Sailing Across Holiday Shopping Channels
October 07, 2024 Google ordered to open up Play app store to competition The injunction by U.S. District Judge James Donato in San Francisco outlined the changes Google must undertake to open up its lucrative app store, Play, to greater competition, including making Android apps available from rival sources. BY Reuters A U.S. judge on Monday … Continue reading Google ordered to open up Play app store to competition
Google’s organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. Barry Schwartz on October 7, 2024 Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search … Continue reading Google rolls out new AI-organized search results, AI Overview links
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. Steve Petersen on October 7, 2024 Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important … Continue reading Weighing the pros and cons of out-of-the-box martech
October 06, 2024 Why seeing is not always believing, and what to do about it The way we see others, interpret their actions, and assess their character, may have more to do with our own perception and external circumstances. BY Yonason Goldson What if you couldn’t see others as they really are? What if you couldn’t … Continue reading Why seeing is not always believing, and what to do about it
