Hi, Welcome Welcome back It starts with managers looking for new features and ends three to six months later with a new tool for the team. Mike Pastore on October 31, 2024 Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the … Continue reading This is what the ‘typical’ martech replacement looks like
October 31, 2024 70% of companies will use AI for hiring in 2025, says new study According to a new survey from Resume Builder, companies are increasingly relying on AI tools to conduct interviews, with 24% saying they currently use AI for the ‘entire interview process.’ BY Pavithra Mohan When recruiters are tasked with wading through … Continue reading 70% of companies will use AI for hiring in 2025, says new study
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024 Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. … Continue reading How search analytics can tailor messaging and maximize performance
Hackers Stealing Cookies May Become Last Straw In Google’s U-Turn by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2024 Cookie stealing has become a problem in the digital advertising industry — as have the attempts to prevent it from happening. So why are advertisers and app developers still using them? Google introduced a security protection for … Continue reading Hackers Stealing Cookies May Become Last Straw In Google’s U-Turn
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. Danny Goodwin on October 31, 2024 Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months, but today’s update is part of … Continue reading ChatGPT search officially launches
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. Mauricio Delgado on October 31, 2024 Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their … Continue reading How to use generative AI to reduce friction and convert car buyers
October 31, 2024 U.S. economy is ‘firing on all cylinders’. Here’s why Consumer spending, which accounts for more than two-thirds of economic activity, grew at a 3.7% pace. BY Reuters The U.S. economy grew solidly in the third quarter, with consumer spending increasing at its fastest pace in 1-1/2 years and inflation slowing sharply, continuing to … Continue reading U.S. economy is ‘firing on all cylinders’. Here’s why
October 31, 2024 4 ways to hack your motivation and get more done It’s about tapping into your brain’s natural love of closure. These four tricks can get you started. BY Stephanie Vozza Popular productivity tools like to-do apps and task-management trackers are great for scheduling your day and organizing your projects, but you’ll likely have … Continue reading 4 ways to hack your motivation and get more done
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Constantine von Hoffman on October 30, 2024 Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial … Continue reading Beyond the funnel: A new approach to content marketing
Meta AI has more than 500 million users Threads has surged to reach “almost 275 million” people, Mark Zuckerberg said. karissa bell Thu, Oct 31, 2024 SOPA Images via Getty Images Last month at Meta Connect, Mark Zuckerberg said that Meta AI was “on track” to become the most-used generative AI assistant … Continue reading Meta AI has more than 500 million users
