Hi, Welcome Welcome back Amelie Boucher | December 3rd, 2024 Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world? Also, it isn’t just a platform for music and podcasts; it’s a goldmine for digital marketers. Beyond building awareness, it excels … Continue reading 5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain. Kim Davis on December 3, 2024 “The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People … Continue reading Demandbase rethinks ABM amid B2B marketing challenges
The produce is believed to be linked to an outbreak that has hospitalized more than a dozen people, says the CDC. BY Michael Grothaus More cucumbers have been recalled, which are believed to be linked to an earlier outbreak that the Centers for Disease Control and Prevention (CDC) says has sickened dozens of people across 19 … Continue reading Cucumbers recalled over serious Salmonella risk in 19 states: Check your packaging now
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. Angelina Eng on December 3, 2024 Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. … Continue reading Rethinking media mix modeling for today’s complex consumer journey
Chancellor McCormick also rejected a massive fee request by plaintiff attorneys. BY Associated Press A Delaware judge has reaffirmed her ruling that Tesla must revoke Elon Musk’s multibillion-dollar pay package. Chancellor Kathaleen St. Jude McCormick on Monday denied a request by attorneys for Musk and Tesla’s corporate directors to vacate her ruling earlier this year requiring … Continue reading Elon Musk’s $56 billion payday struck down again by this Delaware judge
Here’s how much money the world’s richest people—from Elon Musk to Jensen Huang—raked in this year. BY Chris Morris Financially, 2024 has been a good year for plenty of people. The Dow Jones Industrial Average was up nearly 19% by the end of November. The S&P 500 was up almost 28%. And Bitcoin jumped 117% this … Continue reading These billionaires got a lot richer in 2024
Here are four principles for identifying and building strategic alliances with AI leaders. Sarah C. Weiss on December 2, 2024 Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a … Continue reading How Walmart, BMW and Heinz use AI partnerships to grow their business
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns. MarTechBot on December 2, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Measuring marketing incrementality: Best of the MarTechBot
Google Searches, Android Have Become Bigger Targets For Malvertising by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2024 Tech support scammers last month targeted eBay customers in the U.S. by way of fraudulent Google ads. In a few separate searches, Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser accounts. Malvertising — … Continue reading Google Searches, Android Have Become Bigger Targets For Malvertising
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024 Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing
