Hi, Welcome Welcome back A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024 Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according … Continue reading GenAI must win consumer trust if it is going to transform search marketing
Stellantis and Valeo are among the auto companies that flagged layoffs and site closures announced in recent months. BY Reuters A slew of automotive companies have recently announced plant closures and big layoffs in Europe as they struggle with weak demand, high production costs, competition from Chinese rivals, and slower-than-expected electric vehicle transition. Below are some … Continue reading Europe’s auto companies plan plant closures and layoffs
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies. Tim Hillison on December 2, 2024 Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch … Continue reading Why causal AI is the answer for smarter marketing
Before retirement, a person may be more susceptible to present bias because their future labor income is uncertain, and they don’t yet feel an ownership of that money. BY Associated Press The narrative of a miserly, Scrooge-like figure hoarding his wealth for years instead of enjoying his retirement might seem unbelievable—but unfortunately, it isn’t relegated only … Continue reading Retirement saving and spending can be complicated. Here’s what psychology says
Who knew the web could look this good?! BY Chris Hoffman Modern web pages aren’t exactly what you’d call “minimal.” All text aside, they’re almost always overflowing with images, ads, and other extraneous elements. Whether you want to print a page, archive it as a PDF for future reference, or even just read it without getting … Continue reading Bend the web to your will with this page-transforming power tool
Using cash instead of paying electronically is a simple way to control your holiday spending while even helping others. BY The Conversation The holiday shopping season is now here, and Americans are ready to splurge. The average U.S. shopper expects to spend more than US$1,000 on gifts for Christmas and other winter holidays this year, surveys … Continue reading An economist swears by this technique for holiday shopping
The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing
Linda Aylesworth | November 29th, 2024 Reach plays a huge role in determining which platforms advertisers allocate their budgets to, and Facebook doesn’t disappoint. With over 3.07 billion monthly active users (MAU) worldwide as of the close of 2023, Facebook captures the attention of 37.7% of the total worldwide population and 57% of total Internet … Continue reading How Do I Advertise on Facebook?
Shoppers certainly have less money to go around this year. But that doesn’t mean they won’t be shopping for the holidays. In fact, consumers have been spending more money recently. BY Sarah Bregel Consumers are being more particular with their pennies this holiday season. That means that the holiday shopping spike could fall a little flatter … Continue reading In the holiday rush, value takes center stage for retailers
The walkout on Black Friday, which starts one of the biggest shopping weekends of the year, was repeated at Amazon warehouses in other countries. BY Associated Press Amazon staff in India have joined strike action calling for better wages and working conditions as the company prepares for one of the busiest shopping periods of the year. … Continue reading Amazon workers in India join Black Friday strike
