Hi, Welcome Welcome back The job market is strong, but rising price levels and shrinking optimism have Americans feeling uneasy. BY Sam Becker Is the economy strong? Or are we in the midst of a recession, despite what the headlines and experts are telling us? If you’re unsure, you’re not alone. Even though traditional economic metrics … Continue reading Full employment, empty wallets: What’s up with the economy?
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How to balance customer experience and returns in ecommerce
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. Alicia Arnold on December 4, 2024 The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their … Continue reading How to balance customer experience and returns in ecommerce
Peloton is introducing a new audio-focused strength training app
Peloton is introducing a new audio-focused strength training app The company’s latest post-pandemic pivot pushes it even further from hardware. ian carlos campbell Thu, Dec 5, 2024 Peloton Peloton is continuing to expand into products other than stationary bikes and treadmills with a new strength training app called Peloton Strength+. The iOS-only … Continue reading Peloton is introducing a new audio-focused strength training app
Nippon Steel won’t give up on its U.S. Steel takeover deal despite strong pushback
Nippon Steel’s transaction has faced stiff resistance from politicians, including Biden and Trump, and the United Steelworkers, a major labor group. BY Reuters Japan’s Nippon Steel is committed to its $15 billion acquisition of U.S. Steel and is confident of completing it by year-end, a senior executive said, despite strong U.S. opposition including from President-elect Donald … Continue reading Nippon Steel won’t give up on its U.S. Steel takeover deal despite strong pushback
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2024 As 2025 tempts marketers to chase “the next big thing,” this year’s biggest opportunities will not present themselves as massive leaps, but rather strategic moves that add up to sustainable impacts. It’s no longer about personalization, but rather … Continue reading Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
6 things to look for in a B2B influencer
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. Kim Davis on December 4, 2024 Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO … Continue reading 6 things to look for in a B2B influencer
5 steps to ensure business goals lead your martech strategy
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
2024 holiday sales live up to the record-breaking projections
$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts. Chris Wood on December 3, 2024 Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $ 41.1 billion … Continue reading 2024 holiday sales live up to the record-breaking projections
Cargill is laying off thousands of workers
The food production company said that the cuts were part of a long-term strategy ‘to strengthen Cargill’s impact,’ which includes realigning resources. BY Associated Press Agribusiness giant Cargill is laying off thousands of its employees. Cargill confirmed this week that it would be reducing its global workforce by about 5%. In a statement sent to The … Continue reading Cargill is laying off thousands of workers
AWS, Google Use AI For A New Spin On Searchable Video Content
AWS, Google Use AI For A New Spin On Searchable Video Content by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2024 Twelve Labs, a generative artificial intelligence (GAI) startup specializing in multimodal AI to understand video content, worked with Amazon Web Services (AWS) to develop technology that makes searching videos as easy as searching text. Jae Lee, … Continue reading AWS, Google Use AI For A New Spin On Searchable Video Content