Hi, Welcome Welcome back December 27, 2024 The 5 biggest branding flubs of 2024 These companies had a terrible, horrible, no good, very bad year. BY Grace Snelling Building a successful brand is difficult. It requires the fine-tuned execution of a myriad of parts, which will appear in nearly as many contexts: packaging with just … Continue reading The 5 biggest branding flubs of 2024
Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue. Chris Wood on December 27, 2024 In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are … Continue reading Customer experience and brand: 2025 predictions
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2024 If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI. One … Continue reading Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Anu Adegbola on December 27, 2024 Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a … Continue reading Google Ads rolls out Brand Report for enhanced advertiser insights
Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024 For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable
December 27, 2024 How to use your personality type to set New Year’s resolutions you can actually achieve If you’ve got one of these personality traits, here’s how to create a successful resolution. BY Art Markman When you think about it, a New Year’s resolution is actually a pretty drastic step to take in the quest … Continue reading How to use your personality type to set New Year’s resolutions you can actually achieve
December 26, 2024 BYD contractor denies ‘slavery-like conditions’ at a Brazil factory BYD has been building the factory with an annual capacity of producing 150,000 cars initially in Brazil, the Chinese EV giant’s largest overseas market, as part of plans to start production there. BY Reuters Jinjiang Group, a contractor for Chinese electric vehicle maker BYD, … Continue reading BYD contractor denies ‘slavery-like conditions’ at a Brazil factory
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2024 Ad agencies, publishers and brands have quietly complained that artificial intelligence (AI) generated search can bury content, but several industry veterans have developed tech that tracks query results to determine website visibility. Klaus-M Schremser, Josef … Continue reading Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024 Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules
Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024 Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions
