Hi, Welcome Welcome back Research shows consumers worry less about the technology than how brands collect, manage, and use their personal data. By Shama Hyder Published on July 23, 2026 Marketing has to be data-driven. The average marketing team now juggles several analytics tools, often without realizing their full potential. And marketers who … Continue reading Consumer distrust of AI isn’t all about the AI
Scientists develop handheld device for measuring when your body is burning fat The breathalyzer identifies the amount of acetone in your breath to determine if your body is in ketosis. By Ian Carlos Campbell July 23, 2026 Alivion Smart scales and smartwatches often rely on bioelectrical impedance to calculate body fat percentage, a quick, … Continue reading Scientists develop handheld device for measuring when your body is burning fat
July 23, 2026 Employers may no longer have to disclose race and gender data BY Pavithra Mohan Since 1966, the majority of employers have been legally required to provide a confidential breakdown of their workforce by race and gender to the government. The mandate—which applies to any company with at least 100 employees and to federal … Continue reading Employers may no longer have to disclose race and gender data
Campaigns can fail before they’re written because teams can’t agree on what success looks like. One question can change that. By Jeanne Jennings Published on July 23, 2026 While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They required information about everything from segmentation … Continue reading The one question that will improve all your email campaigns
Anthropic, SpaceX Hand Google Profit Windfall by Laurie Sullivan , Staff Writer, July 23, 2026 At least on paper, for now, Google’s investments in Anthropic and SpaceX have paid off and enabled its parent company, Alphabet, to offset any losses when quarterly financial reports come. A footnote in Alphabet’s Q2 2026 earnings release provides a … Continue reading Anthropic, SpaceX Hand Google Profit Windfall
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. By Constantine von Hoffman Published on July 23, 2026 ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a … Continue reading ChatGPT has no clear brand leader in most categories
Many brand websites that look fine to people appear as empty to AI crawlers. Here’s what to do about it. By Pamela Parker Published on July 22, 2026 AI-referred traffic to brand websites increased 632% in roughly 10 months, according to data from Contentsquare, an experience analytics platform. The move away from organic … Continue reading Is your website invisible to AI search?
July 22, 2026 Knowledge workers judge AI governance BY Tyler Perry For years, brand reputation was built on straightforward outputs: the product worked, the service delivered, and the mission statement said the right things. But, behind the scenes, a sophisticated cohort has quietly moved the goalposts. Data from our latest 2026 Brand Expectations Index reveals that … Continue reading Knowledge workers judge AI governance
July 22, 2026 Workers are interested in creative AI tools. But hardly any are using them BY Ella Chakarian Artificial intelligence is changing how people view creativity in the workplace. While some leaders have touted the technology as improving the creative process at their companies, there are broader concerns about outsourcing the creative process to AI. … Continue reading Workers are interested in creative AI tools. But barely any are using it.
AI forms buyers’ opinions before they visit your website. Learn how to build authority across AI and the sources they trust. By Stephanie Trovato Published on July 22, 2026 A few weeks ago, researching software for a project, I did what millions of people are doing these days and opened ChatGPT instead of Google. … Continue reading Your newest competitors aren’t other brands
