Hi, Welcome Welcome back MTA promises precise measurement, but delivers complexity and confusion. It’s time to replace it with incrementality testing and MMM. Tom Leonard on June 20, 2025 Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they … Continue reading It’s time to move on from multi-touch attribution
ZeniMax and Microsoft ratify union agreement The ZeniMax Workers United-CWA union represents more than 300 employees working in quality assurance. anna washenko Updated Fri, Jun 20, 2025 Bethesda Softworks Members of the ZeniMax Workers United-CWA union have ratified the contract agreement with parent company Microsoft. This agreement with the union representing the video game studio’s … Continue reading ZeniMax and Microsoft ratify union agreement
Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2025 Pope Leo XIV laid out his priorities for the first time this week since his election as Pope. He revealed that he had chosen his papal name because of the technology revolution. He explained that his … Continue reading Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future
June 19, 2025 PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 BY John Kell PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage giant recently signed … Continue reading PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1
Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
June 19, 2025 6 ways leaders can build a reinvention mindset BY Gary Waldon Are you ready for reinvention? Our rapidly evolving world is demanding more from us as leaders than ever. Market challenges and opportunities used to come from competitors, economic conditions, and the quality of our products and operations. This “fast-moving” world once required … Continue reading 6 ways leaders can build a reinvention mindset
Another standalone CDP is off the market, as consolidation continues to hit the space. Mike Pastore on June 18, 2025 Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management … Continue reading Supermetrics acquires real-time CDP Relay42
Minecraft now has a photo mode with Vibrant Memories It’s a free add-on for Bedrock Edition. anna washenko Updated Thu, Jun 19, 2025 Mojang Photo modes are a pretty common feature for video games where players go bounding around an interesting open world. Today, Minecraft joined their ranks, making an in-game camera available in the … Continue reading Minecraft now has a photo mode with Vibrant Memories
When Google Ads Can Talk And Listen In AI Mode by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2025 Google has begun to roll out conversational talk and listen for AI Mode in its search app, but ads could become the next venture the company conquers. The version launched today enables users to have a … Continue reading When Google Ads Can Talk And Listen In AI Mode
June 18, 2025 The hidden cost of unpaid care work BY Angela Hariche Caregiving is the invisible cornerstone of our economy—and it’s in crisis. Recent data from Pivotal, an organization founded by Melinda French Gates to advance social progress, reveals staggering statistics: 67% of caregivers face personal financial strain due to caregiving responsibilities, often accruing credit card … Continue reading The hidden cost of unpaid care work
