How To Stop Diminishing Returns In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2025 Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management company, that explores key factors behind diminishing returns in paid social, … Continue reading How To Stop Diminishing Returns In Performance Media
April 03, 2025 DOGE’s ‘completely wrong’ USAID termination notices put staffers’ pay and pensions at risk BY Reuters Termination notices sent by billionaire Elon Musk’s cost-cutting team to U.S. Agency for International Development staff were so rife with errors that corrected versions are being issued to avoid affecting pensions and pay, according to five sources familiar with … Continue reading DOGE’s ‘completely wrong’ USAID termination notices put staffers’ pay and pensions at risk
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. Kath Pay on April 2, 2025 With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences … Continue reading Interactive email is the game changer brands can’t ignore
Why Amazon, AppLovin Made Surprise Bids For TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2025 Everyone is familiar with Amazon and likely can understand why the company may want to acquire TikTok, but what about the strategy behind AppLovin’s bid? The two companies today independently made surprise bids to acquire TikTok just days … Continue reading Why Amazon, AppLovin Independently Made Surprise Bid For TikTok And Its Algorithm
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Dan Harris on April 2, 2025 Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible … Continue reading Why your marketing isn’t working — and how an audit can help fix it
“Made in Canada” has become one of the most searched terms in the past two months. Wisam Abdulaziz Apr 2, 2025 Some economic environments significantly impact customer behaviour, and we are seeing that on display now. People want to be able to show support for their neighbours and local companies and this trend … Continue reading Made in Canada and Trade Wars in the Eyes of Search Engines
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders. Mike Pastore on April 2, 2025 There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As … Continue reading 5 ways to help your B2B organization succeed with AI agents
National Security Council adds Gmail to its list of bad decisions “But her emails?” anna washenko Wed, Apr 2, 2025 REUTERS / Reuters The Washington Post reports that members of the White House’s National Security Council have used personal Gmail accounts to conduct government business. National security advisor Michael Waltz and a … Continue reading National Security Council adds Gmail to its list of bad decisions
April 02, 2025 Why DEI principles matter to both employers and employees BY Harvey Deutschendorf In today’s dynamic, diverse, and rapidly changing workforce, organizations’ success is dependent upon creating an environment where different perspectives come together. That’s how we produce the best ideas. Despite the recent attacks on them, Diversity, Equity, and Inclusion principles provide a crucial … Continue reading Why DEI principles matter to both employers and employees
April 01, 2025 Can healthy buildings make employees happier? BY Honghao Deng Regardless of whether your company has a strict in-office policy or supports a flexible schedule, the reality is that office attendance is at its highest levels in five years, according to Bisnow. Nobody would argue the need for a healthy office, especially one with … Continue reading Can healthy buildings make employees happier?
