Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents by Laurie Sullivan , Staff Writer @lauriesullivan, April 7, 2025 Paul Stanley of KISS and Billy Idol appeared in a set of “rock star” commercials for software company Workday, and the latest ads — Carmen The Rock Star and Goodnight Rock Stars, released today … Continue reading Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents
Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue. Zac Stucki on April 7, 2025 Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on … Continue reading The competition you’re ignoring is costing you customers
April 07, 2025 What’s behind the rise in interim CEOs BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading What’s behind the rise in interim CEOs
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing? Mike Pastore on April 3, 2025 Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing … Continue reading This is what your CMO is facing. How can you help?
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. Laurie Miller on April 3, 2025 Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” The … Continue reading How smarter measurement can fix marketing’s performance trap
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. Dan Taylor on April 4, 2025 Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual … Continue reading How to use GA4 events to track and measure your KPIs
April 04, 2025 How to fund open source’s future BY Peter Wang The famous computer scientist Bill Joy once said, “No matter who you are, most of the smartest people work for someone else.” If you want to build something on the bleeding edge, you must have an open ecosystem that can pull in as many … Continue reading How to fund open source’s future
Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. Steve Petersen on April 4, 2025 One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, … Continue reading A martech tale of multi-channel confusion
April 04, 2025 Stellantis to lay off 900 U.S. workers in ‘horrifying consequence’ of Trump’s tariffs BY Reuters Stellantis NV said on Thursday it was temporarily laying off 900 workers at five U.S. facilities and pausing production at one assembly plant each in Mexico and Canada, after U.S. President Donald Trump’s tariffs were announced. Trump broadened … Continue reading Stellantis to lay off 900 U.S. workers in ‘horrifying consequence’ of Trump’s tariffs
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes. Constantine von Hoffman on April 3, 2025 Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten … Continue reading AI-powered martech releases and news: April 3
