Latest Posts

AI is turning personalization into a two-way conversation

From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025   The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation

PointsBet updates on new controlling shareholder MIXI

PointsBet updates on new controlling shareholder MIXI Sophie Atkinson     The chairman of the bookmaker PointsBet Holdings has welcomed the new controlling shareholder, MIXI, as it provides an update at the annual general meeting. Within the meeting, Mr Brett Paton explained how this past year “has been one of significant transition and strategic reshaping” … Continue reading PointsBet updates on new controlling shareholder MIXI

Could prediction markets replace political polls? ‘Maybe yes, maybe no’

Could prediction markets replace political polls? ‘Maybe yes, maybe no’ Rachael Davies   Suswati Basu     As prediction markets offer contracts in more and more areas, are they starting to encroach on the role that opinion polls currently serve in politics? Pre-election polls are often referenced in the build-up to major elections, offering a … Continue reading Could prediction markets replace political polls? ‘Maybe yes, maybe no’