Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability. By Dan Harris February 4, 2026 Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with impressions, clicks, engagement rates … Continue reading How to demonstrate marketing ROI in a way the C-suite trusts
Crypto.com goes all in on prediction markets with new app OG Sophie Atkinson Suswati Basu A ‘new prediction market experience’ has been launched by Crypto.com, called OG, which aims to give consumers a new way to trade, engage, and climb the leaderboard. The company announced the news on Tuesday (February 3) and … Continue reading Crypto.com goes all in on prediction markets with new app OG
February 04, 2026 5 promising side businesses to start in 2026
February 04, 2026 Companies replaced entry-level workers with AI. Now they are paying the price span>span]:whitespace-nowrap”>Isaac, 33, has been a mid-level software development engineer at a Big Tech firm for four years, and noticed entry-level job postings dropping at his workplace at the start of 2025. The work, however, didn’t vanish with them. Tasks once handled … Continue reading Companies replaced entry-level workers with AI. Now they are paying the price
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help. By Lisa Shaw February 3, 2026 For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and … Continue reading Marketing leaders need peers, not playbooks
February 03, 2026 Peter Attia was named more than 1,700 times in Jeffrey Epstein’s emails, sparking backlash
How Much Can Your Brand Manipulate ChatGPT Results? by Laurie Sullivan , Staff Writer, February 3, 2026 OpenAI CEO Sam Altman has been looking to raise up to $100 billion in a fundraising round to take the company through an initial public offering by the end of this year. The company is valued at around … Continue reading How Much Can Your Brand Manipulate ChatGPT Results?
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. By Becky Simms February 3, 2026 Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and … Continue reading For ChatGPT ads, behavior matters more than targeting
February 03, 2026 Elon Musk’s X offices in Paris were just raided by French prosecutors. Here’s why span>span]:whitespace-nowrap”>French prosecutors raided the offices of social media platform X on Tuesday as part of a preliminary investigation into allegations including spreading child sexual abuse images and deepfakes. They have also summoned billionaire owner Elon Musk for questioning. … Continue reading Elon Musk’s X offices in Paris were just raided by French prosecutors. Here’s why
February 03, 2026 OpenClaw is a major leap forward for AI—and a cybersecurity nightmare
