Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action. By Constantine von Hoffman Published on March 24, 2026 Last updated on March 24, 2026 Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it … Continue reading Athena signals Zeta’s push into AI-driven marketing systems
Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed. By Tonya Walker Published on March 23, 2026 Last updated on March 24, 2026 Consolidation is back on the agenda for many martech teams. The CFO is scrutinizing spend. Your marketing budget is … Continue reading Why martech consolidation business cases fall short
March 24, 2026 How to help your neurodivergent employees thrive on the job BY Art Markman If you have a direct report who identifies as neurodivergent, you may wonder how best to be their manager. Often, when we manage others, we imagine how we would react to the things we plan to ask, or the feedback … Continue reading How to help your neurodivergent employees thrive on the job
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment. By MarTechBot Published on March 23, 2026 Last updated on March 23, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which … Continue reading How to prove ROI from AI workflow integration in B2B marketing
The US bans all new foreign-made network routers The FCC has deemed even US-based companies’ products a security risk if they’re made anywhere overseas. By Anna Washenko March 23, 2026 Reuters / REUTERS The Federal Communications Commission has released a notice today designating any consumer routers manufactured outside the US as a security risk. The … Continue reading The US bans all new foreign-made network routers
March 23, 2026 Polymarket adopts new stance to get tougher on insider trading BY María José Gutierrez Chavez Polymarket is updating the rules of its platform to crack down on insider trading as the prediction market giant looks to curb scrutiny over market manipulation. Announced Monday, the updated rules outline three distinct categories of insider trading … Continue reading Polymarket adopts new stance to get tougher on insider trading
March 23, 2026 Hundreds of NYU instructors are on strike—even after spending spring break at the negotiating table BY María José Gutierrez Chavez Several hundred nontenured full-time faculty members at New York University are on strike after the school failed to reach a tentative contract agreement with Contract Faculty United-United Auto Workers. Nearly 75% of the … Continue reading Hundreds of NYU instructors are on strike—even after spending spring break at the negotiating table
Google Integrates Kroger First-Party Shopper Data by Laurie Sullivan , Staff Writer, March 23, 2026 Google has begun working with Kroger Precision Marketing to integrate the retail giant’s first-party shopper data into YouTube and Google’s third-party inventory. Brands can now use what the companies call Kroger’s “high-intent shopper audiences” across YouTube to reach customers where … Continue reading Google Integrates Kroger First-Party Shopper Data
Bipartisan senators push bill to ban sports prediction markets Suswati Basu A group of U.S. senators from both parties is targeting sports-related prediction markets, introducing a bipartisan bill that would outlaw the contracts altogether. The move ramps up an ongoing clash over whether these platforms function as legitimate financial tools or simply unregulated … Continue reading Bipartisan senators push bill to ban sports prediction markets
From prompt engineering to data quality, SEO still depends on human input — even with AI’s expanding capabilities. By James Allen Published on March 23, 2026 Last updated on March 23, 2026 AI won’t make SEO obsolete, but it’ll change how the work gets done. There’s a growing concern that as AI systems improve, … Continue reading Will AI end SEO?
