Hi, Welcome Welcome back The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal … Continue reading Cvent buys Goldcast to create event and video marketing platform
December 15, 2025 How Trump’s tariffs are impacting prices and purchases this holiday shopping season
December 13, 2025 Three hacks to improve your odds of success
December 13, 2025 Kara Swisher dishes on OpenAI, Meta, Google—and the bidding war for Warner Bros. Discovery
Titus urges committee to advance FAIR BET Act restoring gambling deductions Suswati Basu Rep. Dina Titus (D-Nevada) has urged the House Ways and Means Committee to advance the Fair Accounting for Income Realized from Betting Earnings Taxation (FAIR BET) Act, legislation that would restore the 100% federal tax deduction for gambling losses. Titus … Continue reading Titus urges committee to advance FAIR BET Act restoring gambling deductions
December 14, 2025 How to make the most out of your company holiday party
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack. Stephanie Miller on December 12, 2025 Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need … Continue reading Stronger targeting starts with aligned personas and ICPs
December 13, 2025 The 3 key financial lessons of ‘It’s a Wonderful Life’
CFTC issues no-action letters to four prediction markets Joel Loynds Suswati Basu The Commodities Futures Trading Commission (CFTC) has issued no-action letters to four different prediction markets. In a public announcement, the CFTC said it would give the all clear for “swap data reporting and recordkeeping regulations in response to requests from … Continue reading CFTC issues no-action letters to four prediction markets
Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours. Marc Sirkin on December 12, 2025 The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans … Continue reading The Vibe Marketing manifesto
