Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline. Sean Nowlin on July 31, 2025 CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in B2B’s long sales cycle, … Continue reading 4 CTV challenges for B2B and how to overcome them
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home)
Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk. Mike Pastore on July 30, 2025 There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, the applications themselves … Continue reading Who’s watching the security of your martech stack?
July 30, 2025 Middle management is dead BY Krish Ramineni Everyone’s obsessing over whether AI will steal their jobs. They’re asking the wrong question. While headlines scream about AI replacing workers—41% of employers are planning to downsize, half of entry-level jobs are vanishing—they’re missing the real transformation. The question isn’t who gets replaced. It’s what happens … Continue reading Middle management is dead
July 30, 2025 Staying on top means never standing still BY Sara Tate and Neil Barrie In an age obsessed with the new and the next, creating sustained business success is an art form but a hard craft to master. The headlines tell the story. Starbucks is on its third CEO in five years. HBO changed its … Continue reading Staying on top means never standing still
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing. Mike Pastore on July 30, 2025 Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. … Continue reading Email designer updates take center stage in Adobe Marketo July updates
Trump will end the de minimis exemption for low-cost global shipments Many international purchases will be getting more expensive. Anna Washenko Wed, July 30, 2025 REUTERS / Reuters President Donald Trump’s latest economic move is to halt the de minimis exemption, a provision that made international shipments of low-value items cheaper. When the exemption ends … Continue reading Trump will end the de minimis exemption for low-cost global shipments
July 30, 2025 Panasonic announces new CEO, a former Boeing executive BY Associated Press Japanese electronics and technology company Panasonic has chosen a new chief executive after eking out a 1.2% rise in its first quarter profit. Kenneth William Sain, a former Boeing executive, will replace Yasuyuki Higuchi as Panasonic’s president and chief executive in April … Continue reading Panasonic announces new CEO, a former Boeing executive
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025 To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, you’re undervaluing what works
