Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025 The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices
September 06, 2025 Anthropic to pay $1.5 billion to book authors to settle AI copyright suit BY Sarah Bregel Artificial intelligence startup Anthropic has agreed to pay a record-setting $1.5 billion to a group of book authors and publishers in order to settle a class action lawsuit. The payout is thought to be the largest in … Continue reading Anthropic to pay $1.5 billion to book authors to settle AI copyright suit
Online gaming named as one of the Phillipines’ biggest revenue drivers in 2025 Rachael Davies The Philippine Amusement and Gaming Corporation (PAGCOR) has named online gaming as one of the government’s biggest revenue drivers in 2025. At the same time, PAGCOR has also warned about the danger of unregulated sites illegally targeting Filipino players in … Continue reading Online gaming named as one of the Phillipines’ biggest revenue drivers in 2025
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t. Mike Maynard on September 5, 2025 Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes
How To Report On Conversions, Not Just Traffic by Laurie Sullivan , Staff Writer, September 5, 2025 Ryan Jones, marketing manager at SEOTesting in the U.K., has been pushing out valuable insights on LinkedIn during the past few days. “Most SEOs stop at reporting on traffic,” Jones wrote in a post, “but traffic isn’t the business … Continue reading How To Report On Conversions, Not Just Traffic
Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late. Mike Pastore on September 5, 2025 As data and AI become the dominant forces in marketing, the real question is no longer if your martech … Continue reading What should sit at the center of your martech stack in the age of AI?
September 06, 2025 5 tips to fix meetings that waste time BY Samantha Wasserman Time and attention have become the most depleted resource in the modern workplace. Back-to-back meetings, calendar congestion, and constant context-switching crushing our ability to carry the daily cognitive load have created a time deficit that undermines performance, energy, and decision quality. Managers … Continue reading 5 tips to fix meetings that waste time
September 05, 2025 Sabotaging your own professional success? 17 roadblocks to overcome BY ofinnegan Every career path has obstacles. Even the most accomplished leaders have faced moments where their goals felt out of reach. What separates the people who moved forward is how they responded—by adapting, learning, and finding new ways to progress. Below, 17 members … Continue reading Sabotaging your own professional success? 17 roadblocks to overcome
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth. Océane Li on September 5, 2025 As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world. … Continue reading Think like a product manager, grow like a CMO
Pro Chinese cybercrime group manipulates SEO to boost gambling websites Rachael Davies ESET researchers have uncovered a professional Chinese cybercrime group that’s manipulating SEO to boost traffic to gambling websites. Nicknamed GhostRedirector by cybersecurity software company ESET, the bad actor is believed to have compromised at least 65 Windows servers located mainly in Brazil, Thailand, … Continue reading Pro Chinese cybercrime group manipulates SEO to boost gambling websites
