When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business. Brian Massey on October 16, 2015 What can you tell me about the website from this … Continue reading Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
Shelby ClarkeOctober 15, 2015 Finding just the right stock photos for content – e-books, social posts, blogs, etc. – is important, but I often find myself dreading the task. (Seriously, I would avoid it like the plague if possible.) However, marketers and designers alike must embrace the search as a necessary evil, because images are one of the keys to … Continue reading Avoiding Cheesy Images: Best Stock Photo Websites
Erika DicksteinOctober 15, 2015 We spend a good portion of our daily lives online and that can be a great thing. Information about everything from the best car to buy to the newest way to consume pumpkin spice is immediately available to us 24/7. The flipside of living in an age that is so engaged … Continue reading Attack of the (Business) Killer Websites
Michael WightOctober 15, 2015 If you are not getting the traffic you want on your website, it is very likely it has not been optimized. An optimized website is one that has been designed, updated, and written with search engine optimization in mind to get better rankings on top search engines, most notably Google. If … Continue reading Optimizing Your Web Site For Better Results
by Wendy Davis @wendyndavis, October 9, 2015 Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. In a comment posted on Thursday to the W3C’s site, Turn’s general counsel Max Ochoa says the organization should try to “re-engage all stakeholders to define a Do Not Track … Continue reading Turn Wants Web Standards Group To Re-Think Do Not Track
Barry RoosOctober 9, 2015 Here are 5 things I feel a website should have in order to succeed in the ever-changing world of the web: Number One: Your website must look good on all devices. You have heard a lot about responsive design, there is a good reason for it. Google for instance has now … Continue reading 5 Website Must-Haves
Perryn OlsonOctober 4, 2015 Many professional services firms generate at least some proportion of their leads online. But what many of these firms do not realize is what they’re missing. Our research shows that firms investing in marketing techniques that allow them to generate leads online are benefitting in a big way. Firms that generate … Continue reading Is Your Website Attracting Clients or Scaring Them Away?
Shane BarkerSeptember 28, 2015 You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO or PPC. Search engine optimization and pay per click advertising both drive search traffic. These highly effective search engine marketing tools are essential to the success of your digital marketing campaign. However, each will … Continue reading SEO vs. PPC: Which Is the Best for Your Business’s Growth?
Tanya KnowlesSeptember 26, 2015 Whoa there, where are you going? A sub-goal of any website is to keep the visitors you get for longer. If you’ve spent countless marketing hours and handfuls of cash luring people to your site, that last thing you want is for them to disappear in less than a minute. Let’s … Continue reading 9 Quick Tips To Keep Visitors On Your Website
Jeff SassSeptember 22, 2015 As the Internet has aged, we’ve watched it evolve to account for even more users and web properties. Similar to the way we tacked ZIP codes onto the map and area codes into the phone book, we’ve gradually added more and more domain extensions to make the web more dynamic. In … Continue reading There’s Nothing Generic About Generic, Top-Level Domain Names for Businesses
