by Justine Ancheta December 13, 2015 Follow @justineokayDecember 13, 2015 You check your statistics in Google Analytics, and you feel a little sick. You know you produce valuable content, but your bounce rate is 76%. Or higher. In other words, 76% of users came by, devoured your content (or not) and left you hanging. And they didn’t … Continue reading Lower Your Bounce Rate and Keep Readers Sticking Around
by Ruthie Abraham December 10, 2015 Follow @RuthieAbrahamDecember 10, 2015 If you’re embarking on the path of inbound marketing–or any marketing approach at all, really–then you’ve decided to put in place a lot of efforts aimed at driving more people to your site, and hoping they will engage with your site. But if the site … Continue reading 10 Simple Tricks for Optimizing Your Website Design
by Justine Ancheta December 9, 2015 Follow @justineokayDecember 9, 2015 Maybe you want to boost performance of one of your landing pages. Or get new readers to opt-in to your website. Either way, the call-to-action (CTA) button is just one element of your website’s architecture. But it’s a significant one. Your CTA button is meant to persuade visitors to take … Continue reading 7 Ways to Make Your CTA Buttons More Clickable
by Denise O’Berry December 9, 2015 Follow @deniseoberryDecember 9, 2015 With digital transformation on the forefront of strategies to help companies sustain and grow in today’s changing business environment, there’s a lot of talk about the newest “C” on the block — the Chief Digital Officer (CDO). But it’s not necessarily a new title you … Continue reading Do You Really Need Another “C” In The C-Suite?
by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
by BusinessVibes November 15, 2015 Follow @businessvibesNovember 15, 2015 No one likes a slow website. In fact, recent studies show that if a website takes any longer than 4 to 5 seconds to load, the average Internet user will be clicking the back button and looking elsewhere for their answer. If you are running a … Continue reading Is Your Server Slowing Sales?
by BusinessVibes November 9, 2015 Follow @businessvibesNovember 9, 2015 It’s surprisingly difficult to build a killer website today. This is because there are some universal rules of good design you must always follow. Once you learn what they are and how to carry them out, you too can have a killer website. So, what are … Continue reading 5 Tips for Building a Killer Website
Marc HummelOctober 30, 2015 Ecommerce sales could reach $ 2.5 billion this Cyber Monday, if the rate of increase of previous years stays roughly the same. That’s up from just $ 48 million in 2005, when the NRF first coined the phrase. As we said earlier this week, it’s OK if you’re a procrastinator, and … Continue reading 5 (Mostly) Fast Ways to Optimize Your Website for Holiday Shoppers
Matt JanawayOctober 25, 2015 When it comes to getting more traffic to your website, search engine optimisation is still king. Good SEO is one of the most efficient and effective ways for businesses and organisations to drive visitors to their websites. More visitors = more revenue (assuming you convert!). Though most companies know that backlinks, … Continue reading How Site Speed Can Affect Your UX and Increase Your Organic SEO Performance
Rick WhittingtonOctober 22, 2015 Is your website designed with your ideal customer and prospect in mind? User experience (UX) is a complex science that sits at the intersection of technology, marketing, psychology, content and more. Optimizing for usability requires an in-depth understanding of how modern consumers engage with websites, and a big part of that … Continue reading 5 Common Website User Experience Mistakes and How to Avoid Them
