Renee ServinskySeptember 18, 2015 Google Analytics has a metric called “average session duration.” Other web analytics software packages have similar measures. They track how long visitors spend on your website in minutes and seconds. But why does it matter? It’s a measure of engagement. Lengthier visits indicate greater interest in your website’s content. It means … Continue reading How to Increase the Time Visitors Spend on Your Website — and Why It Matters
Category Archives: Web Optimization Guidelines
What Metrics Should I Track to Report on Website Performance?
Roman KniahynyckyjSeptember 13, 2015 When it comes to tracking your website performance, not all metrics are created equal. Instead of going nuts reviewing every single metric at your fingertips, you can keep a keen eye on your website’s ongoing performance with these five key performance indicators (KPIs). Your goal is to look for improvement month … Continue reading What Metrics Should I Track to Report on Website Performance?
5 Typography Tweaks for Better Web Design & Response
D Bnonn TennantSeptember 10, 2015 As you almost certainly know, copy is what sells. That’s true in print, and it’s equally true on the web. A completely unstyled site with strong copy will sell infinitely more than a beautifully styled site with none. And since the average website is between 90 and 95% text, one … Continue reading 5 Typography Tweaks for Better Web Design & Response
Improve Live Chat Efficiency: Perform 120 Days of Support in Only 30 Days
Comm100August 31, 2015 Live chat can help your company save on support costs in so many ways that it’s hard to count them all. While low implementation and usage costs and lower phone bills are certainly good reasons to use live chat, the efficiency of live chat is what will help your company save the … Continue reading Improve Live Chat Efficiency: Perform 120 Days of Support in Only 30 Days
Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Accessibility in the user experience isn’t just about humans, it’s also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website. Shari Thurow on August 28, 2015 Accessibility is an important facet of the user experience and of one of its subsets, the searcher … Continue reading Measuring Accessibility In The User Experience (UX) And The Searcher Experience
SEO Guide for Your Site Redesign
Michelle BrownAugust 7, 2015 You’re ready to redesign your website. You already know that search engine optimization (SEO) is important for every business, but you aren’t really sure what you should be aware of as you plan for your site design or redesign. The magic formula for SEO is a like a witch’s brew – … Continue reading SEO Guide for Your Site Redesign
The Top 4 Ways to Increase Your Website’s Google Rankings
Troy HollenbeckAugust 6, 2015 To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things: Facilitate social signaling through creative content creation Optimize your web design Provide easy access to social voting buttons And acknowledge the growing importance of Google Plus While creating … Continue reading The Top 4 Ways to Increase Your Website’s Google Rankings
The Psychology of the Web Searcher
Shelly KramerAugust 6, 2015 “Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into … Continue reading The Psychology of the Web Searcher
One Click Away – Website Optimization
Brent PohlmanJuly 19, 2015 This is my theme for SEO, Content Marketing and Organic Marketing. If you want to maximize your reach in search and your website, keep this one theme in mind. You may think I have completely lost it here, but let me take a few minutes to explain my position. Today, people … Continue reading One Click Away – Website Optimization
9 Common Mistakes Hurting Your Local Website
Mike RyanJuly 17, 2015 Hey, there, local business owners: how’s your website SEO? If you answered, “Well, um …” or “OK, I guess,” we’re guessing you haven’t given this subject as much attention as it deserves. Your website is pivotal to the success of your business, local though you are. Potential shoppers or clients or … Continue reading 9 Common Mistakes Hurting Your Local Website
Random Posts on Web Optimization Guidelines
How ChatGPT search reshapes the B2B buyer’s journey
4 Steps for a success scale-up
Why clients in-house and what agencies can (and can’t) do about it
Top 5 Instagrams: Back to School
Getting Political On Social Media: A Guide For Brands
5 New Year’s Resolutions for Affiliate Marketing
Making the Most of Social Media Posts: 10 Rules to Remember
Finding The World Cup Influencers Through A Social Search Engine
