Bryan Caplan — September 20, 2017 — September 20, 2017 Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video … Continue reading How to Create a Video Marketing Strategy with 5 Easy Steps
Category Archives: Video Strategy
4 Reasons Why You Need a Video Marketing Strategy Right Now
Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now
What Types of Product Videos Should I Use?
Ana Gotter — September 13, 2017 — September 13, 2017 You know you want to use videos on your product pages to increase sales, but how do you choose what type of video you want to use? There are several different types of product videos that you can choose from, each of which has their … Continue reading What Types of Product Videos Should I Use?
Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
Steph Marsh — August 23, 2017 — August 23, 2017 Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, … Continue reading Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
How to Reach Your Audience With Video
Jonathan English — August 11, 2017 — August 11, 2017 Welcome to our Video Basics series, where we teach you the foundations of doing better marketing with video. This video covers the three steps to creating a distribution plan to make sure your target audience watch your videos. Video Transcript An incredible video is one … Continue reading How to Reach Your Audience With Video
Why Video is More Powerful Than Your Blog (and What to Do About It) [Infographic]
Mike Barrett — July 21, 2017 Follow @VloggingGuides — July 21, 2017 It is official: video is more effective than text when it comes to making an impression online. This isn’t necessarily surprising. Platforms like YouTube have been on the rise for over a decade, and it doesn’t take long to realize that Facebook and … Continue reading Why Video is More Powerful Than Your Blog (and What to Do About It) [Infographic]
Do Your Users Interact With Your Videos?
Susan Friesen — June 30, 2017 Follow @eVisionMedia — June 30, 2017 Atarythm / Pixabay Beyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, … Continue reading Do Your Users Interact With Your Videos?
A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017 Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video
How to Prepare Highly Interactive Videos For Your Business
Yash Mehta — June 3, 2017 — June 3, 2017 Multimedia has become more than just a hyped word in the contemporary world. It is providing various perks to the entrepreneurs all over the world who can use different forms of content in order to reach people effectively. The inability to use the advanced media, … Continue reading How to Prepare Highly Interactive Videos For Your Business
What’s Trending in Video: Quality Versus Quantity
Rocky Walls — May 27, 2017 Follow @rockywalls— May 27, 2017 “Everything in moderation, including moderation,” said Oscar Wilde. Personally, I love butter, and I don’t do a great job of moderating my consumption of it. There was a time when society revolted against butter and… “Behold! Margarine will save us all.” But, eventually, trans-fat … Continue reading What’s Trending in Video: Quality Versus Quantity
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