Category Archives: Twitter Engagement

Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time

Sahail Ashraf — June 2, 2017 Follow @Talcontent— June 2, 2017 There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities … Continue reading Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time

Should You Have a Separate Twitter Handle for Customer Care?

Harry Rollason — March 1, 2017 — March 1, 2017 A common debate for brands just starting their Social Care journey, is whether customer service should be delivered from the brand’s primary Twitter handle or if a dedicated service handle should be created. This decision also differs from industry to industry. If airlines or hotels … Continue reading Should You Have a Separate Twitter Handle for Customer Care?

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017   For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human