The Death Of TV Ads by Kaila Colbin , Featured Contributor, December 4, 2020 The year was 2007, and newspapers were riding high. After literally decades of growth, global newspaper ad spend was nearing $125 billion in today’s dollars, second only to television and more than magazines, radio, and outdoor combined. 2007 was the … Continue reading The Death Of TV Ads
Category Archives: TV Advertisement
Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
How To Prove Performance For Television And Radio
How To Prove Performance For Television And Radio by Laurie Sullivan @lauriesullivan, May 17, 2020 Dan Granger, CEO and founder of performance marketing agency Oxford Road, uses the word “attribution” to describe getting as close to the truth as possible when it comes to proving performance for television, radio and podcasts, but there are several … Continue reading How To Prove Performance For Television And Radio
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