Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year by Wayne Friedman , May 26, 2022 Local TV stations could see a 9% increase in advertising revenues this year to $23.4 billion, but national TV networks — broadcast and cable — will drift lower, according to the latest … Continue reading Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising
Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts by Laurie Sullivan @lauriesullivan, April 20, 2022 Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns easier without … Continue reading Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Between 2016 and 2021 cable has lost more than 25% of all US households. Constantine von Hoffman on March 17, 2022 Fewer than half of all U.S. households will have a cable TV subscription by 2023, according to a new study. The study, by Insider Intelligence, expects the total number of pay TV households to … Continue reading Cable TV subscriptions set to drop below 50% of all US households
ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV. Chris Wood on February 7, 2022 CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at … Continue reading Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
DistroTV’s free ad-supported streaming television (FAST) service expands to Latin America. Chris Wood on January 20, 2022 Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., as well as in Latin America. The new bundle … Continue reading DistroTV announces Spanish-language ad-supported free streaming bundle
The Death Of TV Ads by Kaila Colbin , Featured Contributor, December 4, 2020 The year was 2007, and newspapers were riding high. After literally decades of growth, global newspaper ad spend was nearing $125 billion in today’s dollars, second only to television and more than magazines, radio, and outdoor combined. 2007 was the … Continue reading The Death Of TV Ads
Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
