iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
Alan HartAugust 5, 2015 Learn to use readily available data to forecast and display key financial information Readers of this blog have seen several posts focused on the importance of regularly forecasting things such as a company’s Balance Sheet, a Statement of Cash Flows, key financial ratios, loan covenants compliance probability and more. Why is … Continue reading Those Hard to Forecast Numbers
Nathan SikesJune 30, 2015 Its well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer … Continue reading The Missing Link – Analyzing Qualitative Data
Brittney ErvinJune 8, 2015 Social Media Knowledge is Power We all know that social media is an easy, cost-efficient way to build your brand, make connections with prospects and add a human element to your company’s relationship with customers. It’s also constantly evolving, bringing new challenges and trends with each passing year. Now that we’re … Continue reading 10 Social Media Stats You Might Not Know (But Should)
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter. Aaron Strout on June 8, 2015 Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more … Continue reading 13 Mobile Marketing Stats You Need To Know
by Stephen Moyers May 19th, 2015 As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??“ So recently I set out to document all of those “really??” moments … Continue reading Jaw-dropping Digital Marketing Stats And What They Mean For You
Brittany BergerMay 9, 2015 If you’re truly invested in improving your PPC campaigns, then part of your ad budget is dedicated to running tests. Things like: Trying out new traffic sources Identifying hot keywords Finding the right ad copy It’ll take a lot of work. Digging through keyword planners, writing and rewriting the same 35 … Continue reading Statistical Significance: How Confident Are You, Really?
