Category Archives: Statistics

Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

7 Thought-Provoking Digital Marketing Stats from the Past Week

by Claude Harrington November 21, 2015November 21, 2015 Earlier today over on Econsultancy.com, Jack Simpson culled together 7 Thought-Provoking Digital Marketing Stats from the past week. Let’s take a quick look at some of the highlights from his piece… 1. Punctuation Marks Increase E-mail Open Rates by 9%. According to research from Retention Science into … Continue reading 7 Thought-Provoking Digital Marketing Stats from the Past Week

3 Stats to Help Your 2016 Social Media Marketing Strategy

by Deanna Zaucha November 14, 2015 Follow @deannazauchaNovember 14, 2015 As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year. Social Media Examiner put together an easy-to-read Social Media Marketing Industry Report for … Continue reading 3 Stats to Help Your 2016 Social Media Marketing Strategy

Online Marketing Statistics and Trends for Small Businesses You Can’t Ignore [Infographic]

by Stacey Rudolph November 11, 2015November 11, 2015 Do you feel like your small business is being bombarded with marketing distractions, such as changing the design of your website or signing up for a hot new social network that reaches millennials? Do you feel like you are lost in your bid to market your small … Continue reading Online Marketing Statistics and Trends for Small Businesses You Can’t Ignore [Infographic]

New Stats Reveal How B2B Marketers Think About Attribution [Infographic]

Lauren FryeNovember 4, 2015 B2B marketing attribution sets heroic, revenue-centric marketers apart from the rest. When it comes to optimizing marketing channel performance and generating ever higher ROI, it’s the most effective weapon in their arsenal. The infographic below shows the current state of marketing attribution, using data derived from the 2015 State of Pipeline Marketing … Continue reading New Stats Reveal How B2B Marketers Think About Attribution [Infographic]

SEMPO Releases State Of The Industry Report 2015

The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels. Ginny Marvin on October 29, 2015  SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than 500 digital marketers and agencies about their online marketing activities across digital … Continue reading SEMPO Releases State Of The Industry Report 2015

35 Stupendous Social Networking Facts and Stats

Tom PickAugust 12, 2015 Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated, social networking now primarily means the “big three” of … Continue reading 35 Stupendous Social Networking Facts and Stats

Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop

iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop