Category Archives: Social Selling

Social Selling on LinkedIn: 9 Top Tools to Use in 2020

Jock Breitwieser October 28, 2020 LinkedIn is the most powerful platform for B2B social sellers. The vast network that LinkedIn provides allows you to identify and connect with decision-makers that fit your ideal client profile. On LinkedIn, there are more than 61 million senior-level influencers and 40 million people in decision-making positions. LinkedIn provides a … Continue reading Social Selling on LinkedIn: 9 Top Tools to Use in 2020

Social Selling on Facebook: Top 10 Tools to Use in 2020

Jock Breitwieser October 21, 2020 Facebook is a powerful platform with an immense following. By 2017, a quarter of the world’s population was using Facebook monthly. Big is probably an understatement. Facebook is better described as “colossal.” As a social seller, to ignore Facebook is to limit your potential severely. While LinkedIn might be the … Continue reading Social Selling on Facebook: Top 10 Tools to Use in 2020

Social Selling on Facebook: Understanding Messenger Bots

Jock Breitwieser September 16, 2020 Facebook sees Messenger, their Facebook-connected instant messaging and texting app, as playing a significant role in the future of the company. Facebook itself has 2.3 billion monthly active users. Facebook Messenger has more than 1.3 billion active users. Many of those users use the platform as a primary communication channel. … Continue reading Social Selling on Facebook: Understanding Messenger Bots

10 Social Selling Metrics to Measure & Improve Effectiveness

Jock Breitwieser July 9, 2020 One of the biggest challenges that new social sellers face is knowing how to measure their progress. Social selling is a strategy that includes many different individual tasks and interactions, so how do you measure success?To be an effective social seller, you have to know how to start conversations with … Continue reading 10 Social Selling Metrics to Measure & Improve Effectiveness

Social Selling, Bar Hopping, and Relationship Commoditization

Dave Brock — February 27, 2020 Listen to the proponents of “Social Selling,” and it is the future of selling. It is the way for us to “develop relationships,” extend our reach, capture new prospects and customers. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s … Continue reading Social Selling, Bar Hopping, and Relationship Commoditization