Stephanie BousquetJanuary 16, 2015 Keeping up with the overwhelming demand for content was a major obstacle for brands in 2014. How can you produce massive amounts of engaging, authentic contentwhile under seriously limited time constraints? One solution is to leverage existing social content from your brand and your customers. Many brands are turning to social … Continue reading Comparing Social Curation Tools: A Review of RebelMouse, Tint and Chute
Category Archives: Social Media Utilization
Nurturing the Sales Funnel Using Social Media [Infographic]
Louis FoongJanuary 16, 2015 How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. To be clear, I … Continue reading Nurturing the Sales Funnel Using Social Media [Infographic]
8 Ways To Increase Organic Traffic
Lexie CarboneJanuary 17, 2015 Are you struggling to bring more visitors to your website? Simply looking to improve your SEO efforts? Organic traffic is known to be one of the best ways to grab profitable visitors. When these visitors search for something online and land on your website, they are most likely to convert into … Continue reading 8 Ways To Increase Organic Traffic
Social Media Isn’t So Social
Dave BrockJanuary 17, 2015 Whatever we call it: Social Media, Social Selling, Social Networking, Social Business; too often it’s just not very social. There’s a huge race for companies and individuals to stake out their “turf” in the electronic wastelands and cloud networks. We are inundated with emails, texts, articles, newsletters, connection requests, horrendous prospecting … Continue reading Social Media Isn’t So Social
Ways to Increase Your Social Media Presence through Blogging
Dani ZehraJanuary 17, 2015 Remember the days when social media was a novelty? Today it is an important part of your online marketing campaign. We are living in a media conscious era where a brand’s survival is dependent on its social media presence. That is one reason why we see companies hiring social media consultants, … Continue reading Ways to Increase Your Social Media Presence through Blogging
Promoted Pins: Pinterest’s Social Media Marketing Rollout
Kate EndresJanuary 17, 2015 Following a successful preliminary launch, Pinterest’s Promoted Pins Program is now available to any advertiser looking to gain exposure in a relatively new advertising venture on social media. With 70 million Pinterest users globally, success for the program looks to be a promising addition for brands who want to increase their … Continue reading Promoted Pins: Pinterest’s Social Media Marketing Rollout
Visual Marketing: A Picture’s Worth 60,000 Words
Ritu PantJanuary 16, 2015 We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are … Continue reading Visual Marketing: A Picture’s Worth 60,000 Words
Google Warning: Take Care When Hiring an SEO Company
Jess DelBalzoJanuary 16, 2015 Whether you’re launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google’s organic search results. Most web pages won’t be able to do that without a lot of behind-the-scenes blood, … Continue reading Google Warning: Take Care When Hiring an SEO Company
Everything You Need To Know About Managing Your Email Bounces
Miranda PaquetJanuary 16, 2015 Bounced emails are like the dirty dishes of your email marketing — you can ignore them for a little while, but sooner or later they’ll start to pile up. And then you’ve got a problem. While managing email bounces might not be the most exciting part of your online marketing strategy, … Continue reading Everything You Need To Know About Managing Your Email Bounces
Introduction to Using Goals in Google Analytics
Tim LeesJanuary 16, 2015 Within Google Analytics, Goals are designed for you to quantify how well your website is performing in terms of specific objectives. You can set up individual Goals to track an action on your website. These actions are defined as an activity that has a completion. Commonly known as conversions, examples of … Continue reading Introduction to Using Goals in Google Analytics