Category Archives: Social Media Utilization

How to Properly Display UGC from Instagram and Twitter

Alex DittyJanuary 15, 2015 Do you know the best practices for displaying User Generated Content from Instagram & Twitter on your website? User generated content is always a valuable asset for your brand to highlight your fans’ excitement of your brand in an authentic way. Whether you’re designing a new site or giving your current … Continue reading How to Properly Display UGC from Instagram and Twitter

Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)

Kelly ShepskoJanuary 14, 2015 If you’re working on getting your business found on the Internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for … Continue reading Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)

You’re Doing a Terrible Job With Search and Social

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels … Continue reading You’re Doing a Terrible Job With Search and Social

How to Effectively Repurpose Your Content into Videos

Zach WatsonJanuary 14, 2015 The consumption of video content is growing at breakneck speed. Cisco has predicted that by 2017 Internet video traffic will have increased fourfold, and Nielsen reports that 64% of marketers expect video to dominate their content strategies in the near future. But why video? For one, it’s the perfect complement to … Continue reading How to Effectively Repurpose Your Content into Videos

Instagram’s Answer to Social Media Advertising: Like2Buy

Andrew JungJanuary 12, 2015 For several years, Facebook and Twitter were the big players of social media, evolving from being an online presence for companies, to allowing them to communicate with their customers, and eventually being a source of online revenue through photo and video advertisements. It’s important not to forget about Instagram when it … Continue reading Instagram’s Answer to Social Media Advertising: Like2Buy