Vernon RileyFebruary 14, 2015 Introduction The tendency is to view links that encourage people to leave your website (also called outbound links) as a necessary evil. To assume that minimising these is the best course of action. And if they can’t be minimised – well the visitor’s is gone. Perhaps this view has been encouraged … Continue reading Event Tracking with Google Analytics – Why Business Should Care
Tom PickFebruary 11, 2015 As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around … Continue reading 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Jennifer ForbesFebruary 9, 2015 Price affects perception Did you know that since price positively influences our perceptions of quality, and inversely influences perceptions of value, sellers of mundane products use history, story, exclusivity and implied scarcity to change our appetites? This explains why lobster went from prison food (at one time fetching $ 0.11/lb) to a … Continue reading The Perception of Value [Infographic]
Adam BaetuFebruary 9, 2015 Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to current and potential customers. You can do a lot with email, from fantastic branding and design to launching new products and building brand loyalty with exclusive offers and discounts for your … Continue reading Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It?
Kimber Powers February 9, 2015 Getting (and staying) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Trello The perfect hybrid of … Continue reading 6 Time-Saving Business Tools To Help You Get Organized
Frank BocchinoFebruary 9, 2015 I’d bet you can recite your parents home number as fast as your own cell number, but many don’t know their spouse’s or significant others cell number because it’s programmed into their phone. There’s no need to remember it, so we don’t. But we do recognize it. Do you answer your … Continue reading Area Code Red: Our Increasing Phone Phobias [Infographic]
William ComcowichFebruary 9, 2015 Some experts believe social media engagement is over-rated. Photo credit: Daniel Iverson Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement — … Continue reading What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?
Wojtek MazurFebruary 9, 2015 Last year came and passed just like the years before, leaving behind a trail of significant algorithm updates and changes. Some of them were major and completely unexpected (removing authorship markups readily comes to mind); while many others were eagerly awaited and anticipated. One of such in particular is the Penguin … Continue reading Summary of 2014’s Google Algorithm Changes (Infographic)
Raluca BoghianFebruary 8, 2015 The shift towards a digital world has radically changed the way we do business. People establish contacts online and carry conversations on social platforms, thus opening new doors for the entrepreneurs who are constantly working to expand their businesses. LinkedIn offers professionals an unparalleled advantage if they are willing to put … Continue reading 4 Ways of Using LinkedIn to Grow Your Business
Jamie TeasdaleFebruary 8, 2015 Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media … Continue reading Social Media Management: Managing Your Social Media Platforms Beyond Publication
