Personal Branding BlogFebruary 8, 2015 No longer is your social importance measured solely by the number of followers you have. More important than quantity is the quality of engagement you have with the people who follow you. Resources such as Klout, measure this level of engagement as a way to quantify your influence. Social influence … Continue reading How to Increase Your Social Influence
Gary DekFebruary 8, 2015 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated, there is no doubt that it … Continue reading 10 Social Media Marketing Mistakes Businesses Must Avoid
Leslie BrokawFebruary 7, 2015 At Mitel, an Ontario business communications company, managers have enlisted 1,600 people to become actively involved in social media. Ontario business communications company Mitel has been around for 41 years, but its profile is low. Martyn Etherington, the company’s chief marketing officer and chief of staff, is out to change that … Continue reading How Quickly Can You Get Employees Tweeting About Your Company?
Ken MuellerFebruary 6, 2015 As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and … Continue reading Back to Basics: Why Social Media?
Vishal PindoriyaFebruary 5, 2015 According to a study by Manta, 61 percent of small businesses don’t see a return on investment from their social media presence. But it isn’t for lack of effort. Of those surveyed, nearly 50 percent said they increased time spent on social media while only seven decreased their time. It’s easy … Continue reading 5 Brands With A Simply Striking Social Media Presence
Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Yes. Here’s a great example of how one organization improved the performance of their Facebook social actions by 300 percent. Polar Bears International, a Montana-based organization dedicated to saving these striking creatures, launched a successful social action campaign during Polar Bear … Continue reading Seven Simple – Yet Powerful – Tips To Grow Facebook Engagement
Randall BeardFebruary 5, 2015 Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views, viewable impressions, and on-target audience delivery. These are all core building blocks to effective digital advertising: Your digital ad can’t be effective if it’s” viewed” by a non-human bot. The ANA … Continue reading Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness
Michael GerardFebruary 4, 2015 You may have the best, most original blog content in the world as part of your content marketing strategy, but your budget and audience will both appreciate third-party contributions from guest posts. From providing a new perspective on your usual blog content, to accessing a whole new audience, these are just … Continue reading 6 Steps to Launch a Guest Blogging Program
Adrian SpeyerFebruary 4, 2015 Depending on how you measure the effectiveness of your community, you might be overlooking some of the ROI that it provides you. For example, forum visitors – those people who lurk but never register or post – can account for up to 90% (or more) of your traffic. This passive majority … Continue reading Your Community ROI Could Be Higher Than You Think
Tom WhiteFebruary 4, 2015 Video marketing is poised to be on the forefront of 2015 content marketing strategies. With increased video marketing budgets, an influx of distribution platforms and a continuous rise in the amount of video consumed, individuals and businesses alike are using video more than ever as a way to reach potential customers. … Continue reading YouT-who? The Emerging Landscape of Digital Video in 2015
