Taylor NelsonMarch 20, 2015 From a website to a new product, proving the value of anything relies on how you track, measure, and report on its performance. There’s no difference with social media marketing campaigns. To prove all those social media skeptics wrong, you’ll need to provide the return on investment numbers for every single … Continue reading Tracking Your Social ROI: How to Prove the Power of Social Media
ZOG DigitalMarch 19, 2015 Maximizing the return on investment from ad campaigns today requires highly focused, personalized targeting that combines audience data from both search and social channels. By layering behavioral, interest, demographic and other data sources to develop these extremely specific audience profiles, marketers can create customized content that is highly relevant and engaging … Continue reading Creating Effective Campaigns Through Search & Social Targeting
Christine SkiffingtonMarch 19, 2015 When done right, social media can be a powerful way to connect with customers and communicate branded messaging. Luckily, some of the most common barriers to amplifying social messages and boosting engagement are simple to avoid. Mastering a few basics can give your efforts the best chance to succeed and capitalize … Continue reading 5 Social Media Mistakes to Avoid
Dennis StyersMarch 16, 2015 Social media has permeated every part of our lives. We use it at work, we use it for work, and we have access to it 24/7 via our mobile devices. As with anything this ubiquitous, there are pros and cons. The cons are squandering time and productivity, but pros include increased … Continue reading Increasing Visibility Through Social Media
Miriam HaraMarch 13, 2015 Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw … Continue reading Social Media: A Has-Been? Already?!
Rado KotorovMarch 9, 2015 Retailers have historically viewed their online and brick-and-mortar operations as two separate divisions. A key failure of this business model is that it results in competition—rather than cooperation—between the two entities for internal resources and customer revenue. As ecommerce continues its rapid growth trajectory it begs the question: does online signal … Continue reading A Vision for Social Retailing: Infuse Brick-and-Mortar Stores With the Vitality of Social Media
Caitlin CulbertMarch 9, 2015 Everyone should conduct a social media assessment for their business. The importance of a social media assessment is that before you build a social media strategy that aligns to your business, you need to evaluate: Where you are. What is your current social environment like? What to do next. Understand what … Continue reading Are You Assessing Your Social Media Environment?
Liz O’Neill DennisonMarch 6, 2015 image source: Mashable Last week Google announced that as of April 21st, they’ll use mobile-friendliness as a ranking factor in their mobile search results. This is no surprise when you consider mobile statistics like these: Among U.S. adults, 22.9% of all media time in 2014 was spent on mobile Mobile … Continue reading Google Is Ranking for Mobile Optimization. Here’s What You Need to Know (and Do).
Carol StephenMarch 5, 2015 Five Hidden Benefits of Listening Coming up with content 24×7 gets old really fast. But what if there were some other way than blasting out your own content all day long? Something easier, some way you could get your stream filled with content without being in complete broadcast mode all the … Continue reading Five Hidden Benefits of Listening (DD)
Susan PoirierMarch 3, 2015 No, not a financial burden imposed by the state, but the tax social media can have on an entrepreneur can feel like a huge time-sucker. Dictionary.com presents five ways to define the word tax, the best fit for this article is: Too Many Hats An entrepreneur has a lot to do … Continue reading How Much Is Your Social Media Tax
