Category Archives: Social Media Utilization

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Pam DyerJuly 12, 2015 Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for … Continue reading 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

FTC’s Social Media Endorsement Guidelines & Your Brand

Alex DittyJuly 10, 2015 Are you following the rules with your Instagram contests? The FTC has recently updated their rules on social media endorsements in a move that may signal stricter enforcement. Though the existing guidelines, which we’ve previously reported on, haven’t changed, this update mainly focuses on increased transparency to make following the rules … Continue reading FTC’s Social Media Endorsement Guidelines & Your Brand

3 Ways A Social Media Consultant Increases Your Revenues

Jasmine SandlerJuly 10, 2015 A seasoned social media marketing consultant is the bridge your company needs to build long-term relationships, brand awareness, and sustainable growth In my 15 years of social media marketing, I have witnessed the successes a smart social program can deliver for B2B Marketing teams. Below are what I believe to be … Continue reading 3 Ways A Social Media Consultant Increases Your Revenues

10 Steps to Develop Buyer Personas for Your Business

Stacey RudolphJuly 10, 2015 If you were to build a business empire that serves your own interests—a business that solves your problems, how easier would that be? Developing products and designing effective marketing campaigns is much easier when you have a fictional character that models your customer, and when you happen to be the customer … Continue reading 10 Steps to Develop Buyer Personas for Your Business