Category Archives: Social Media Utilization

How to Build a Strong Online Presence for Your Business (Part 5)

Maureen HochdorfJuly 3, 2015 We’re more than half way through our Starting a Business Series, and after covering topics such as your business idea, making a business plan and defining your demographics, today’s topic will be focusing on creating an online presence for your business. When it comes to marketing your product and service, your … Continue reading How to Build a Strong Online Presence for Your Business (Part 5)

3 Steps to Building an Effective Social Media Automation Strategy

Vasudha VeerannaJuly 2, 2015 Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it … Continue reading 3 Steps to Building an Effective Social Media Automation Strategy

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic