Jed SingerJuly 6, 2015 For B2B customers, the web is noisier than it’s ever been, and sales people are having a harder time than ever making their number. There has never been more content on the web than there is today, and the social web is expanding at an exponential rate. In a single minute, … Continue reading 2015 Is The Year of B2B Social Selling
Category Archives: Social Media Utilization
Kicking Google Analytics Spam to the Curb
Travis ArnoldJuly 4, 2015 Spam sucks. It sucks in your inbox. It sucks on Twitter and Facebook. It sucks as a canned meat (Ok, it’s really not that bad). But it especially sucks in Google Analytics. Google Analytics (GA) is foundational for any website and the data gleaned for UX, SEO and a lot of … Continue reading Kicking Google Analytics Spam to the Curb
How to Build a Strong Online Presence for Your Business (Part 5)
Maureen HochdorfJuly 3, 2015 We’re more than half way through our Starting a Business Series, and after covering topics such as your business idea, making a business plan and defining your demographics, today’s topic will be focusing on creating an online presence for your business. When it comes to marketing your product and service, your … Continue reading How to Build a Strong Online Presence for Your Business (Part 5)
3 Steps to Building an Effective Social Media Automation Strategy
Vasudha VeerannaJuly 2, 2015 Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it … Continue reading 3 Steps to Building an Effective Social Media Automation Strategy
3 Steps to Spread Brand Awareness on Social Media
Juliet CarnoyJune 30, 2015 Every day, there are millions of social media users posting photos about the brands and products they love. So much so, that peer recommendations on social media have become the modern day word-of-mouth. It comes as no surprise that brands have turned their attention to social media as one of the most … Continue reading 3 Steps to Spread Brand Awareness on Social Media
Social Media Gone Bad: 5 Social Media Faux Pas to Avoid!
Katheryn HorsleyJune 30, 2015 The use of social media as a marketing tool has steadily increased over the last few years. Whether you’re the marketing manager of a large corporation or just an average Joe, the ability to engage in online conversation is arguably the most compelling feature of social media. So we say harness … Continue reading Social Media Gone Bad: 5 Social Media Faux Pas to Avoid!
Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
5 Reasons Why A Sim City Player Could Be Your Next Social Media Manager
Lori SoardJune 30, 2015 If you’ve ever played any in the series of Sim games, then you know just how addictive these games can be. They are a life simulation series of video games that offer the ability to do anything from help a simulated person do daily tasks to building a complete city. According … Continue reading 5 Reasons Why A Sim City Player Could Be Your Next Social Media Manager
5 Top Tips To Help Your Business Go Global
BusinessVibesJune 30, 2015 The growth of the Internet means that it’s now easier than ever for a small local business to expand across the globe. There are a few factors that you will have to bear in mind, and here are five tips that can help. 1. Good translation is vital Business language can be … Continue reading 5 Top Tips To Help Your Business Go Global
Social Media Day Reflections: Social Media Trends Throughout 2015
Ingrid EwenJune 30, 2015 Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news source, Instagram lets us share the photos and images we love… so do we really need a designated Social Media Day? Mashable said yes and declared the 30th … Continue reading Social Media Day Reflections: Social Media Trends Throughout 2015