Category Archives: Social Media Utilization

Are You Making These Mistakes With Your Social Media Presence?

by Rosalind Henshell November 9, 2015 Follow @big_thinkingNovember 9, 2015 We’ve worked with countless businesses over the last few years to help them improve their online reputation and to help them grow and reach new clients. Social Media has become an increasingly important part of a businesses online presence, and an area that the vast … Continue reading Are You Making These Mistakes With Your Social Media Presence?

5 Social Networks That Business Promoters Can’t Afford to Ignore

Michael WightNovember 4, 2015 Social networking sites are everywhere, and today these are not only used to keep in touch with friends but also to promote businesses. We look at the top social networks that will be helpful to your online marketing campaign. Businesses have to go where the customers are. Where do you find … Continue reading 5 Social Networks That Business Promoters Can’t Afford to Ignore

7 Bad Excuses And 3 Good Reasons For Not Engaging In Social Networks

Jay PalterNovember 3, 2015 I originally drafted this list of “excuses” for not engaging in social networks back in 2010. That was back when Twitter was barely five years old, Facebook only had half a billion users (1.5 billion and counting by 2015) and Google+ was merely a glimmer in Vic Gundotra‘s eye. Back then, … Continue reading 7 Bad Excuses And 3 Good Reasons For Not Engaging In Social Networks

5 Powerful Ways to Use Social Media for Lead Generation

Rick WhittingtonNovember 3, 2015 Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites like LinkedIn, Facebook and Twitter can all be used as powerful marketing funnels to … Continue reading 5 Powerful Ways to Use Social Media for Lead Generation

Are Social Businesses Embracing The “Digital 4Cs” Over “Marketing 4Ps”?

Sarah GoodallNovember 2, 2015 A couple of weeks ago I had lunch with an old friend – we hadn’t seen each other for nearly 12 years. We worked together at IBM and took the CIM Post Graduate Marketing Diploma together and that’s where we had a little giggle. For some reason, I was in possession … Continue reading Are Social Businesses Embracing The “Digital 4Cs” Over “Marketing 4Ps”?

3 Unique Ways Your Current Donors Can Help You Acquire New Donors With Social Media

Jeanette RussellNovember 1, 2015 Imagine there is a new, hit show on TV. You’ve vaguely heard about it, but you haven’t seen it yet and you’re not sure if you will. One day, you’re in line at the bank and the person in front of you is raving about how talented the leading actress is. … Continue reading 3 Unique Ways Your Current Donors Can Help You Acquire New Donors With Social Media

10 Tactics to Build Quality Social Media Presence – Startup Tips

Ruby RusineOctober 31, 2015 Someone on Twitter asked this: What would you recommend to #startups looking to build social media presence? Startups are highly results-driven. Well, every business is (and should be). With the so many “experts” and “gurus,” where should you begin? It’s a jungle out there, and information can be overwhelming. I wrote … Continue reading 10 Tactics to Build Quality Social Media Presence – Startup Tips

Stop Selling. Start Sharing. It’s What Social Media is All About.

Miriam HaraOctober 30, 2015 If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, … Continue reading Stop Selling. Start Sharing. It’s What Social Media is All About.