by Adrian Speyer March 13, 2016 Follow @adrianspeyerMarch 13, 2016 Last week was a momentous moment in social customer service. Apple Support joined Twitter. Apple, for many years, had a support community, but the push to social media was seen somehow as Apple “finally” offering a public support channel. The truth is, opening a Twitter … Continue reading Forums in a World of Social Media Support
by Tukan Das March 11, 2016 Follow @tdasMarch 11, 2016 Most marketers today are collecting varying degrees of social data. They have developed listening programs to monitor buzz about their brand, their competitors and their industry, and they have access to audience insights to learn more about their customers. However, the data that marketers collect … Continue reading 5 Ways to Generate Revenue Using Social Data
by Catherine Lewis March 8, 2016March 8, 2016 Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If … Continue reading Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut
by Andrew Wilson March 3, 2016 Follow @SoutherlyCommsMarch 3, 2016 Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts: blogging, recruitment marketing, email marketing, video marketing… Examples of where a few timely, high-quality pieces of content have garnered a greater return than reams of mediocre content can … Continue reading Social Media: An Argument For Quality Over Quantity
by Rebecca Lombardo March 1, 2016 Follow @mediachick76March 1, 2016 The short answer is “yes”, social media reaction types matter (otherwise Facebook wouldn’t have introduced five new emoji buttons to supplement their famous “Like” option). Does the overall quantity matter more than the type? Not really. Large numbers of negative reviews can mortally wound a … Continue reading Does Social Media Reaction Type Matter?
by Patrick Clark February 29, 2016 Follow @PatrickClark5February 29, 2016 Finding quality employees is always top of mind for HR teams. In a recent study by the Society for Human Resource Management (SHRM), HR professionals were asked what their biggest challenges would be over the next decade. Half (51%) indicated that it will be obtaining … Continue reading 4 Recruiting Challenges That HR Will Face In 2016 (And 4 Proactive Ways To Solve Them)
by Dan Shewan February 26, 2016February 26, 2016 Social media is the perfect outlet for quotes. You’ve seen them – generic photographs of sunsets or fields of sunflowers with a cloyingly saccharine quote from someone or other superimposed over the top. Original image by Mike Olbinski Photography A team of researchers in Canada recently discovered … Continue reading 28 Memorable Social Media Quotes to Make You Think
by Sarah Burns February 25, 2016February 25, 2016 With more than 2 billion active social media users worldwide, the influence of social on brand perception, customer relationships, and purchase decisions is indisputable. But, there’s a major shift happening in the way people interact socially, and it’s a trend marketers need to stay on top of. … Continue reading The Ever-Shifting World of Social Media
by Bob Hutchins February 24, 2016 Follow @BobhutchinsFebruary 24, 2016 In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a … Continue reading Social Is the New Search: Changing the Discovery Process
by Gerry Moran February 22, 2016 Follow @GerryMoranFebruary 22, 2016 Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social … Continue reading 4 Simple Plays To Jump Start Your Social Selling Game Plan
