by Brian Basilico March 23, 2016 Follow @bbasilicoMarch 23, 2016 So, today our dog, Buddy Guy, had some issues. Kim (my wife) was home from work and the dog threw up. Then she made him a special dinner of hamburger and rice and he threw that up again. She was freaked (and justifiably so). Three … Continue reading A New Way To Think About Social Media?
by AJ Agrawal March 22, 2016 Follow @ajalumnifyMarch 22, 2016 Social media has grown up over many years and it’s now a firm part of everybody’s life. For individuals, it’s a way to discover. For businesses, it’s a chance to sell to your target audience. But there are still a number of myths floating around. … Continue reading Debunking the 10 Common Social Media Myths
by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening
by Andre W. Klein March 18, 2016 Follow @akleines2March 18, 2016 After you have you social media profiles up and running, you may forget to pay attention to your profiles. It is easy to do as you are focused on posting, tweeting, and uploading videos. However, in order to maintain a positive image on social … Continue reading Maintaining Your Social Media Profiles
by Olivier Choron March 17, 2016 Follow @purechannelappsMarch 17, 2016 Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for. What is social used for? Social listeningThe likes of Will Frei, Social Media Manager at Avalara uses social media to inform business … Continue reading What Do These Top Industry Experts Use Social Media For?
by Kevin Ho March 17, 2016March 17, 2016 Did you know that only 1 out of every 8 A/B tests manage to produce significant results? And that’s at a professional level! Imagine how the statistics must look for people just getting started. There are a number of reasons why your A/B tests aren’t giving you … Continue reading 7 Reasons Why Your A/B Split Tests Aren’t Working
by Goutham Bhadri March 16, 2016 Follow @mktgsamuraiMarch 16, 2016 It all started with a sobering realization. In one of the meetings at the Golf Channel headquarters, analysts and marketers discovered their email list was stagnant. Although their email marketing program had been in full swing for several years, they began to see a slump … Continue reading Growing Your Email Subscribers the Golf Channel Way
by Zach Heller March 16, 2016 Follow @zhellerMarch 16, 2016 Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population. Last week’s term that we defined … Continue reading Marketing Definitions: SEO
by Jeanette Russell March 15, 2016 Follow @jnetrussellMarch 15, 2016 Engagement isn’t a trend. It’s how organizations make the greatest strides towards their achieving their goals. Engaging your people is everything. The problem is that most content strategies with engagement in mind are based on the idea of posting or emailing from a pre-determined timeline. … Continue reading Your People Are Talking. Are You Listening?
by Katerina Petropoulou March 13, 2016 Follow @kat_petropoulouMarch 13, 2016 Social Media is quickly evolving and with more and more platforms appearing every day, we all strive for making the most out of the time we spend on social and staying on top of our game. I think what most of us are looking for, … Continue reading How To Score Better Results On Social Media, Faster
