Kasia Perzyńska — January 23, 2017 — January 23, 2017 Search engines digest and rank websites differently each year. Thanks to machine learning, Google algorithms are becoming more intelligent, humanlike, and will soon surpass human intelligence in more than one way. Google is also gaining greater access to big data through the search results, Google … Continue reading Google’s Top 3 Search Ranking Factors Today (in a Nutshell)
Stephen Jeske — January 18, 2017 Follow @stephenjeske— January 18, 2017 The web is a visual place, of that there is no doubt. Did you know there are currently more than 100 million active Pinterest users? That’s a lot of people pinning and sharing their favorite photos. Whether you have a blog or an online … Continue reading The Complete Guide to Using Images in Social Media
Warren Knight — January 16, 2017 Follow @warrenknight— January 16, 2017 Did you know that 500 million tweets are sent every single day? That is, on average, 6,000 tweets every single second. How can you filter out the “noise” and hone in on what’s important to your business? Twitter is my preferred Social Media platform … Continue reading How to Search Twitter Like a Superstar
Roman Kniahynyckyj — January 16, 2017 Follow @kniahynyckyj— January 16, 2017 Imagine that you want to redesign or re-organize your home and you need to choose between two options. The first option is moving out and completely rehabbing the house all at once while interrupting your family’s life—even though your family is still growing and … Continue reading How to Decide if Growth Driven Design is Right for Your Company
Al Gomez — January 16, 2017 — January 16, 2017 We can’t really pull off a successful digital marketing campaign without mentioning social media. Although there will be changes, expect some things to remain the same. For example: audience engagement is still crucial if you want to win in the social media game. Excellent customer … Continue reading How To Be Social Media Smart In 2017
Dhariana Lozano — January 13, 2017 Follow @DhariLo— January 13, 2017 The new year is here, so I wanted to recap some of the 2016 updates that will help you gain social media followers organically in 2017. Instagram: Strategically comment on posts To gain exposure and gain social media followers organically I always mention getting … Continue reading New Ways to Gain Social Media Followers Organically in 2017
Angela Hausman, PhD — January 11, 2017 Follow @MarketingLetter— January 11, 2017 Image courtesy of Socialize Yourself Cheers had the right idea to harness social capital to drive business performance. Those regulars, Norm, Lilith, Frazier, and the rest, counted on the Cheers staff to now only “know their name”, but to care about them as … Continue reading Harness Social Capital to Optimize Business Performance
John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers
James Scherer — January 10, 2017 — January 10, 2017 Thinking about running a social promotion? Perhaps you already have and are frustrated at disappointing results. Or you’re impressed, but wondering if there’s more you can do? There always is. This article will give you a complete breakdown of marketing with social media promotions. This … Continue reading Social Media Promotions: 41 Ideas, Examples and Tips
Arik Hanson — January 9, 2017 — January 9, 2017 2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $ 25 million. But, for every Casey Neistat (who’s been huge … Continue reading Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?
