Randy Milanovic — February 14, 2017 Follow @kayak360— February 14, 2017 I love to give. It’s in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It’s personal. We’re motivated by having a love for the cause. Of … Continue reading For Love or Money: Perspectives of a Serial Giver
Alexa Vitrac — February 10, 2017 — February 10, 2017 Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most … Continue reading 9 Essentials for Your Social Advertising Campaigns, Part 1
Jeanette Russell — February 8, 2017 Follow @jnetrussell— February 8, 2017 On January 21st, 2017, millions of lives were touched by actions of solidarity that gave voice to many causes we care about. For every person who attended the Women’s March, thousands if not millions were moved to make an impact. Regardless of where you … Continue reading Ignite Supporter-Led Advocacy with Social Media
Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything
Dave Sutton — February 6, 2017 — February 6, 2017 Did you know Wendy’s upcoming Super Bowl ad was inspired by the recent Twitter spat (read: roast) of a user who challenged the freshness of the fast food chain’s beef? Following a few days of roasting Twitter users, Wendy’s conducted research and that found seven … Continue reading 4 Actionable Insights from Nielsen’s Social Media Landscape
Ken Fischer — February 6, 2017 — February 6, 2017 Let’s talk about social media maturity: it’s not the ability to hold oneself back from posting viral videos or retweeting silly jokes. Rather, it is an index from which businesses can gauge how well they’ve adapted to and taken advantage of social media to advance … Continue reading What Social Media Maturity Is and Why It’s Important for Business
Alan Rita — January 6, 2017 — January 6, 2017 Success in social media marketing is all about forging meaningful connections with your audience. To do this, you should stop seeing social media networks merely as content distribution channels. You also need to listen to what users are saying, understand their pain points, and determine … Continue reading 5 Social Media Listening Tools You Should Try This 2017
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017 tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017
Michael Wight — January 30, 2017 — January 30, 2017 Social media is bigger than ever. According to Dec. 2016 figures, 19.96 billion people use social media platforms around the world, and the number is expected to reach 2.5 billion by the end of 2018. The number of internet users is on a constant rise, … Continue reading Can You Really Make Money Through Social Media?
Ryan Scott — January 25, 2017 Follow @causecast— January 25, 2017 Trust is in jeopardy. At least according to Edelman’s “Trust Barometer 2016,” which reports a breakdown in trust of institutions – especially government – by the public across the world. More specifically, it’s the masses that are most distrustful, as opposed to the “elite” … Continue reading New Trends on Public Trust Reveal Opportunities for Corporate Social Impact
