Devansh Khetrapal April 21, 2021 The above image is a demonstration of the stages a product goes through during its lifetime. Economics and MBA students probably recognize this, although the progression and decline curve rarely translates to reality in the way it’s portrayed. See that there are 4 major phases that a business cycle goes … Continue reading Product Marketing: How Marketing Should Evolve With Product Lifecycle
Venkatesh C.R. March 28, 2021 App store optimization, like its cousin SEO, requires consistency not only in your efforts to perfect your campaigns but also in your drive to acquire more knowledge about it. Acknowledging that continuous education is the key to success when operating in a field that never remains stagnant only takes you … Continue reading ASO in Numbers [Infographic]
Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard
Kristen McCormick February 14, 2021 On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad … Continue reading Modified Broad Match Is Going Away: What You Need to Know
Meg Coffey January 27, 2021 You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If you’re finding it difficult to make meaningful connections with your … Continue reading How Brands Use Facebook Groups to Drive Engagement
Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
Priya Florence Shah November 11, 2020 Social media can improve your life if you know how to use social media for good. Learn how to use social media wisely to be a happier human being. Do you feel like quitting social media for good? Are you tired of the fear and negativity that you see … Continue reading How to Use Social Media For Good: 7 Tips to Use Social Media Wisely
Bonnie Gibson November 2, 2020 Digital banking is not a new trend. However, due to the pandemic, consumption and adoption is skyrocketing among all demographics. A study conducted on digital banking during the height of the lockdown revealed that of those surveyed, 73% of respondents are more or much more likely to leverage digital banking … Continue reading 6 Questions to Ask a Potential Visual Engagement Provider
Choncé Maddox — January 21, 2020 Likes and comments don’t pay the bills. You’ve probably heard this before and it’s true. Social media fame doesn’t necessarily mean you’re rich or even making money at all for that matter. Social media can be a great tool to get exposure for your business but again, exposure doesn’t … Continue reading How to Use Social Media to Make Money
Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing
