Category Archives: Social Media Utilization

A Beginner’s Guide to Understanding Affiliate Marketing

Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing

Why Social Media is So Powerful For Your Company’s Sales Team [Infographic]

Todd Kunsman — August 26, 2019 Follow @OhSoFreshMusic — August 26, 2019 As social media grew rapidly in the last decade, these social platforms became a major outlet for sales teams and growth of the organizations. Social platforms like LinkedIn, Twitter, and Facebook are where customers, current buyers, and future prospects are engaging and doing … Continue reading Why Social Media is So Powerful For Your Company’s Sales Team [Infographic]

Big Changes Coming to Phrase Match & Broad Match Modifier

Conor Bond — August 8, 2019 — August 8, 2019 Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to … Continue reading Big Changes Coming to Phrase Match & Broad Match Modifier