It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic (below). Marvel at the deftly handled brand tie-in! Ooh and aah at the duct … Continue reading Good Brand Tweets Are Not a Rising, Well, Tide
The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having … Continue reading Using Social Listening to Focus Your Nonprofit Online Marketing Message
Social trend of the week: clicking on “Buy” buttons. While it’s tempting to just leave it at that, I suppose people who read this might like a little context. Fortunately there are actually boatloads of it, as both Facebook and Twitter made it clear this week they are getting much more aggressive about turning their … Continue reading Let The Follower Beware: Facebook And Twitter Get Serious About Commerce
China’s wealth continues to increase state-funded projects like electric-vehicle charging stations and computer and smartphone operating systems, as part of the country’s strategic government initiatives to become more independent. Not everyone wants to talk about the OS that China’s government expects to release later this year and how it could create a barrier of entry … Continue reading U.S. Marketers Feel A Chill In China
At the Gathering of the Vibes music festival, besides the great live bands, I particularly enjoyed wondering around the camping area. It’s fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular … Continue reading Why SMBs Should Give Things Away for Free
“I think WhatsApp is going to be the global text messaging platform,” the Facebook CEO says at an event in Mexico City. Will messaging be bigger than social media? That seems to be the message Facebook CEO Mark Zuckerberg sent today at an appearance in Mexico City. In remarks quoted by Bloomberg and the … Continue reading Mark Zuckerberg Believes WhatsAp Can Reach 2-3 Billion Users
Boy, it’s been a hard year for the Facebook “like” — because, well, no one likes it anymore. First came the news that a simple “like” was useless — to advertisers anyway –because it has long ago stopped meaning that consumers who “like” advertiser pages will actually see the content that is then stuffed into … Continue reading You Might Not Like This, But You Should
Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinterest, Twitter, and YouTube want to determine how intent signals in likes, shares and retweets influence a purchase online or in stores. After all, eMarketer estimates that social revenue will hit $6.6 billion in the U.S. this year. Investments need to support returns. In … Continue reading How Social’s Influence Contributes To Search Campaigns
Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and … Continue reading How Nestlé Combined Purpose and Product to Win at Social Marketing
A dating site and a social network recently admitted to experimenting on unsuspecting users, sparking a heated discussion on where and how brands should set online boundaries. Gathering customer data can and should be a transparent process in which companies obtain user permission and use the insights to improve the customer experience. Problems arise when … Continue reading Using Customer Data for Good
