By Mickie E Kennedy, Published November 2, 2014 Your product has, quite possibly, one of the smallest possible customer bases. You love every single one of your customers and wouldn’t trade them for the world, but your product isn’t going to take the world by storm anytime soon. You accept this and are … Continue reading Public Relations Strategies For The Nichiest Of Niches
By Jodie Cook, Published November 1, 2014 We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the ROI of social media? It’s a completely valid question and one that no one should shy away from! Companies part with hundreds of thousands of pounds on billboard advertising over a … Continue reading Unlocking The Mystery Of Social Media ROI
By Harry Rollason, Published November 1, 2014 Trust me, as anyone who works in content marketing will testify, when you spend a lot of time writing a piece the last thing you want to do is revisit it. However, last night that is exactly what I decided to do. Here are my five top takeaways from … Continue reading Top Five Takeaways From The Definitive Guide To Social Customer Service
By Vishal Pindoriya, Published October 31, 2014 It’s all in the presentation. That’s why fancy restaurants can get away with beautiful dishes that make you crave them just by seeing them, without having to actually serve you enough food to stop the rumble in your tummy. We all know at this point that visually stunning … Continue reading Optimizing Images and Content on Your Social Media Posts
By Shelby Clarke, Published November 1, 2014 Back in September I had the opportunity to travel with the Quintain Marketing team to Boston for Hubspot’s INBOUND 2014 conference. Some of my favorite words of wisdom came from Guy Kawasaki, chief evangelist for Canva, and Peg Fitzpatrick, the head of social strategy at Canva, who spoke … Continue reading 5 Tips for Writing the Perfect Social Media Post
By Max Stinson, Published November 1, 2014 Social justice is a hot button word and it’s not your fault that you constantly keep your distance for fear alienating a possible portion of your target market. But when it’s caught up with your campaign to generate sales leads from social media, how do you keep from … Continue reading Social Sales Leads And Social Impact
By Will Blunt, Published October 31, 2014 It’s no secret that sharing content is an excellent way to grow your online network. By sharing interesting articles, quotes, images or videos with your followers you are adding value to their day and boosting your credibility. But if everyone is trying to share content, how do you … Continue reading 7 Practical Ways to Find Content Your Followers Will Love
by Laurie Sullivan, October 31, 2014 Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve. The strategy recently brought two companies … Continue reading I’m Going To Cross-Device Target You By Matching Online Search Behavior
By Jess DelBalzo, Published October 30, 2014 You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed. Do you drive … Continue reading When Creepy Converts: A Halloween Story About Retargeting Ads
By Chipper Nicodemus, Published October 29, 2014 Search engine optimization is something you need to do to help people find your business online. To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. We’ll cover both free and paid options that are efficient and easy to use, even for beginners. … Continue reading 8 Easy SEO Tools Everyone Should Use
